2015 Advertising Change Marketing 
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
Daniel Burrus
MARCH 20, 2019
Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?
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Destination Innovation
MARCH 16, 2018
In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.
Thinkers360 - Thought Leader Interviews
OCTOBER 2, 2022
In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D. It was a Ph.D.
Idea to Value
MARCH 16, 2016
This week, Italy has voted to change the law to make supermarkets donate their waste food to charities and food banks. It’s a sign not only of some industries being disrupted, but also of the changing tastes and values of consumers. Leading up to 2015, the discount retailers had doubled their market share in 3 years.
Thinkers360 - Thought Leader Interviews
AUGUST 18, 2023
I have written in excess of 150 articles on the theme since starting in 2015, so maintaining and continuing this body of work is also a central part of what I do. But don’t get stuck in the problem space: There are lots of people who can diagnose how bad things are, but not so many who can articulate meaningful ways to bring change.
Adam Hartung
JANUARY 17, 2016
If those trends have not changed, then there is no reason to sell, and every reason to keep buying. (1) Yet, there is really no change in the fundamental market situation facing Amazon. Yet, there is really no change in the fundamental market situation facing Amazon. 1) Buy Amazon. Take for example Amazon.
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