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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Innovators in FMCG love Direct to Consumer

Destination Innovation

They have large advertising budgets and close relationships with major retail chains. All that has changed with the internet and the DTC business model. It was founded in 2015 with $2.5m Their innovative mattress was chosen as one of Time’s best inventions of 2015. It comes with a 100 day free trial period.

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Thought Leader and Influencer Interview with Julie Hodges, Professor of Organisational Change, Consulting Advisor, and Author, Durham University Business School

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D. It was a Ph.D.

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#1,775 – Space Week: Air Purifying Billboards

Greatest. Idea. Ever.

Estudios Durero implemented the treatment for the Guggenheim Bilbao campaign, which advertises a newly installed Olafur Eliasson exhibition at the museum. NASA collaborated on the development of the purifying technology, which was first used in Spain in 2015 for a Shiseido ad campaign in Madrid (although it wasn’t yet a registered trademark).

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Virtual Reality and Subliminal Marketing

Daniel Burrus

Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

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EU is making supermarkets give unwanted food to the needy

Idea to Value

This week, Italy has voted to change the law to make supermarkets donate their waste food to charities and food banks. It’s a sign not only of some industries being disrupted, but also of the changing tastes and values of consumers. Leading up to 2015, the discount retailers had doubled their market share in 3 years.

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Do You(th) have the X Factor?

100%Open

As part of the European conference Advertising Week 2015 , 100%Open is running FutureVote with our friends The Advertising Association, The Ideas Foundation and News UK. So maybe we’ll get a real chance to change things. Only 39% of the 18 to 24 demographic voted in the 2010 election. David Simoes-Brown.