Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
However, very few managers are able to explain their company’s business model ad-hoc, and even fewer can define what a business model actually is in general. Alex Osterwalder defines a business model as “a set of assumptions or hypotheses” and Michael Lewis claims that “all it really meant was how you planned to make money” (Ovans, 2015).
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