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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

She has authored two pioneering books on DevOps: DevOps for Digital Leaders and The Kitty Hawk Venture , and earned numerous awards including: Top 100 The Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, and Most Powerful and Influential Woman Award by the National Diversity Council in 2016.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services. Well, when myCityInnovation launched in May of 2016, Calgary didn’t just send out an email blast and call it good. They launched a full internal multi-channel marketing strategy.

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The Future of Corporate-Startup Collaboration

The Inovo Group

Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative. The collaboration between large corporations and startups is more important today than ever, and the trend will continue. Both types of entities are realizing the advantages that can come from collaborating with their counterpart.

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Transform Your Customer Relationships

Daniel Burrus

Many companies today interact with the customer in many ways, long after the sale is made, collaborating with them on engineer-to-order (ETO), configure-to-order (CTO) or service management processes. Marketing and advertising also benefit. Nor is connectivity limited to basic customer support.

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EU is making supermarkets give unwanted food to the needy

Idea to Value

We currently recover 550 million tonnes of excess food each year but we want to arrive at one billion in 2016.” ” – Italy’s Agriculture Minister, Maurizio Martina. The way they achieved this was simple: provide customers much cheaper products by reducing their cost base per item compared to the larger chains.

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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

However, the ways in which they focus and collaborate with the innovation ecosystem can be very different. Most of the startups that took part in the program operate in e-commerce and advertising. In 2016, the Accelerator strengthened its network in the financial industry by building a similar collaboration with Deutsche Bank.

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Social Media Strategy – How to Sponsor Bomb the World Series

BrainZooming

Here’s hoping the Royals go all the way again in 2016 so we can see what the Kansas City Public Library does with the next chapter of its book spine poetry sponsor bomb strategy! – Mike Brown. Extending the initiative’s reach through involving other parties (i.e., Enjoy this article?