Is Design Thinking dead?
Idea to Value
JANUARY 15, 2024
In fact, IDEO was one of the pioneers of Design Thinking back in the late 1970s, but the process of using Design Thinking as part of innovation work really exploded in the 1990s and 2000s. According to the Fast Company article, revenues have fallen from $300m in 2019 to under $100m in 2023, a more than 2/3 drop.
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