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Cui bono?

Idea to Value

Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? A consulting firm suggest is time to do a detailed strategy analysis? Did a technology supplier suggest you upgrade your systems to the newest version, even if you current version still works?

Analysis 287
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Staying Relevant in the Streaming Wars

eZassi

Technology and trends tend to move and change at alarming rates. If you don’t have a functioning crystal ball, research and analysis are the best way to predict the future. If you don’t have a functioning crystal ball, research and analysis are the best way to predict the future. No crystal ball is needed.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. Office of Civil Rights.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

Eric Perz, Vice President, Data Science and Decision Analytics Do you have any predictions about how the tool itself will change or how using it will change the marketing and advertising industry? Advertising in our digital age is all about speed, accuracy, data, and optimization. It’s going to allow us to become more efficient.

ChatGPT 80
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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. Consider if the overall aim is to improve technologies, products, processes, markets etc.

Roadmap 100
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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Traditional marketing refers to any type of marketing that isn’t online.

Data 118
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8 Best Practices for Creating a Compelling Customer Experience

Harvard Business Review

Takeaways from an analysis of the American Customer Satisfaction Index.

Analysis 102