Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. We’ve learned that testing and vigilance is essential.
Idea to Value
MARCH 16, 2022
So as the work of producing images becomes more and more commoditised through virtually free, instantaneous AI algorithms, companies which previously based their business models on producing them, like advertising agencies and freelancers, may need to evolve and find new additional ways to add value.
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Acuvate
APRIL 3, 2023
Today, Language Models (LLM) are not only making enterprise decisions and operations efficient and straightforward, but they are also composing prose, poetry, and even generating images! ChatGPT stands out as a powerhouse in the realm of Generative AI. What are Large Language Models (LLM)?
Brunner
JUNE 21, 2023
ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years. So what makes ChatGPT special?
Daniel Burrus
MAY 25, 2022
What people want and need changes almost daily, and companies are always introducing new, innovative solutions to the average person’s everyday problems, but more importantly, are trying to stay ahead of those changes in what consumers want and need. Now, we turn our attention to the marketing and advertising end of retail.
IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. Not only are these two companies the only game in town when it comes to reaching your audience online, but they also roll out updates at breakneck speed and change their rules frequently.
Innovation in Practice
FEBRUARY 20, 2018
Perhaps the concept seems foreign, but software companies, such as Telenav Inc., are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent.
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