TechEmpower Innovation
NOVEMBER 13, 2023
It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. In the pre-LLM era, an empty textbox was a tough challenge.
Idea to Value
MARCH 16, 2022
While software has long been able to generate artistic work like text, scripts and images, a new piece of software called OpenAI GLIDE AI has recently been released which blows these out of the water. So the software can produce an image which looks like: a photo. Video Game Pixel Art. stained glass.
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Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. We’ve learned that testing and vigilance is essential.
Daniel Burrus
MAY 25, 2022
Artificial Intelligence, Machine Learning, Deep Learning and Cognitive Computing will increasingly be integrated into all Business Processes. In shopping and retail, these Software-as-a-Service (SaaS) applications can help the smallest of businesses handle sudden upswings in customers.
Innovation in Practice
FEBRUARY 20, 2018
Perhaps the concept seems foreign, but software companies, such as Telenav Inc., are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent.
IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. And in the field of digital advertising… read up on marketing news.
Leapfrogging
FEBRUARY 27, 2020
Last year, I described the disruptions facing a variety of industries, including healthcare , packaging , travel and hospitality , software , real estate and construction , retail shopping , and manufacturing.
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