Advertising Artificial Inteligence Marketing Software 
TechEmpower Innovation
NOVEMBER 13, 2023
It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. In the pre-LLM era, an empty textbox was a tough challenge.
Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends.
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IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.
Daniel Burrus
MAY 25, 2022
Artificial Intelligence, Machine Learning, Deep Learning and Cognitive Computing will increasingly be integrated into all Business Processes. In shopping and retail, these Software-as-a-Service (SaaS) applications can help the smallest of businesses handle sudden upswings in customers.
Innovation in Practice
FEBRUARY 20, 2018
Perhaps the concept seems foreign, but software companies, such as Telenav Inc., are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. What are the potential benefits, markets, and values? You can also utilize this technique to innovate helpful products.
Acuvate
DECEMBER 20, 2018
Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.
Leapfrogging
FEBRUARY 27, 2020
Last year, I described the disruptions facing a variety of industries, including healthcare , packaging , travel and hospitality , software , real estate and construction , retail shopping , and manufacturing. Regardless of your industry or target markets, watch these disruptors closely.
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