What is Retail Media Advertising and Is it a Fit for My Brand?
Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? billion in 2020 to $45.38
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