Brunner
DECEMBER 8, 2022
For many advertisers, TikTok will not be the final place of conversion no matter how much search activity it’s generating. This can be a red flag for advertisers who are hyper-focused on proving the ROI for each channel. Andrew Tilley is a manager at Brunner with a focus on all things paid social. Does that sound familiar?
Brunner
OCTOBER 21, 2022
Bots have been an issue since digital advertising started. We cannot conclude that this is always the case, but advertisers should be cautious when running within LinkedIn and leverage software that verifies the site users beyond LinkedIn’s in-platform metrics. . But how effective are those efforts really?
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Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. management consulting, business strategy). Managing employees.
The BMI Lab Blog
FEBRUARY 15, 2018
Although the company was not facing significant problems, their managers identified two issues that required attention: As a business focused mostly on production and distribution to big retailers, it lacked any close contact with end-customers. But of course, this kind of innovation is what we call incremental innovation.
The BMI Lab Blog
NOVEMBER 30, 2020
If you plan to buy and manage more domains, have a look at Domain.com , Namecheap , Google Domains or checkdomain for Germany. If your MVP is a B2C product/service, it can make sense to use local or global influencers to target the audience you need: Hypr (expensive) is an extensive platform that offers broad influencer marketing support.
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