Advertising Books Marketing Product Development 
Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.
IM Insights
MARCH 17, 2022
Elijah Eilert speaks to Paul Orlando about his book Growth Units to discover how to best calculate Customer Acquisition Cost and Lifetime Value. Get the Book. 01:00) Introducing Paul Orlando and his book Growth Units , the foundation of this episode. Paul gives an example from his book. About the Episode. price per unit
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeffrey Phillips
NOVEMBER 4, 2020
I have a small book about these experiences that one day I'll get organized and published. And, even after you have a tangible idea, the ideas have to work their way into product development streams where they face competition from limited resources and other existing products.
Thinkers360 - Thought Leader Interviews
JULY 2, 2023
Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! com For advertising and sponsorship opportunities, please contact info@thinkers360.com.
InnovationTraining.org
DECEMBER 28, 2022
How does JTBD differ from traditional market segmentation? How can JTBD be used to develop and market new products or services? JTBD can be applied in a variety of contexts, including product development, marketing, customer service, and innovation.
Leanstack
DECEMBER 4, 2015
This is true not just at the earliest stages of defining your minimum viable product but at every stage of the product development cycle. In my book, Running Lean , I detailed several customer interviewing (Problem Interviews) and observation techniques for doing this. The way you get them inside is with an offer.
hackerearth
MAY 12, 2017
It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.
Expert insights. Personalized for you.
69 
Let's personalize your content