Advertising Case Study Management Marketing 
IdeaScale
APRIL 20, 2021
Marketing and Communications Leader Hartmut Freund and Knowledge Management Team Lead Thorsten Hoppart formed the idea management team to roll out the innovation plan globally. Freund’s strong background in marketing and communications, plus Hoppart’s networking abilities, are a large part of their success.
IdeaScale
MARCH 22, 2017
If you’ve been following IdeaScale’s Innovation Management Awards , you know that this year saw some really thrilling innovation come from some unexpected places. In this case, the City of Calgary was a leader in generating engagement with their innovation program. But that was just to invite people to participate.
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Brunner
AUGUST 10, 2022
The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Brunner needed a marketing solution for a post-cookie advertising model.
Daniel Burrus
MAY 18, 2022
Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.
The Human Factor
OCTOBER 6, 2019
For all the business advice hosted on blogs, entrepreneurs that turn into business consultants, or the vast array of business case studies out there, you would think that running a business is a cakewalk. Here’s how: Marketing. But it isn’t. Business arrogance is not a healthy thing. It is also far from profitable.
Board of Innovation
JUNE 6, 2022
Check it out HBR Ideacast Go inside the minds of some of the biggest names in business and find out how they manage to consistently think outside the box. Check it out HBR Cold Case Why read a case study when you can listen to one instead? Speaking of which, we must add ‘record our case studies to the to-do list.
IM Insights
MARCH 23, 2022
Welcome to the innovation metrics podcast , where we bring you the latest on innovation management. We provide insights on how to measure innovation , innovation , accounting , and managing the uncertain process of developing new , sustainable , and profitable business models. Innovation Metrics Intro. Speaker: 0.
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