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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Sam Gupta , Principal Consultant at ElevatIQ Inc. Sam is a seasoned professional with a profound aptitude for consulting and problem-solving. With a very short tenure at a manufacturing facility as a control systems engineer, I started my career in the consulting world.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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Thought Leader and Influencer Interview with Hosna Salmani PhD Candidate in Health Information Management

Thinkers360 - Thought Leader Interviews

Focus Areas: HealthTech, Health and Wellness, Emerging Technology. in Health Information Management at Iran University of Medical Sciences, holding a Master’s degree in Health Information Technology. I was also the winner of the YTH (YOUTH + TECH + HEALTH) Live Global 2021 Scholarship Contest, sponsored by UNESCO.

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Thought Leader and Influencer Interview with William Genovese, CIO Advisory Partner, Kyndryl

Thinkers360 - Thought Leader Interviews

Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. WG: I am a CIO Advisory Partner with Kyndryl in their Kyndryl Consult (formerly Advisory and Implementation Services Practice area).

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How to level up your Business through Digital Marketing

The Human Factor

In this era of digital marketing, everything has become virtual, and if any customer is looking for a product or service, they are most likely to browse information about it on Google or any Social Media Platform. Social Media Marketing and Advertisement through product photography. Pay-per-click (PPC) Marketing.

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Innovation websites, profiles, & podcasts to follow in

Board of Innovation

Here are the business blogs, news sites, social profiles, & podcasts our consultants are into this year. So to save you time and give shoutouts to some of our favorite innovators, we’ve compiled a list of our consultants’ go-to content platforms. Check it out Bizarro Devs Weird and wonderful tech news, anyone? We hear you.