BrainZooming

FEBRUARY 8, 2016

Maybe for the first time in many years, I was more excited about the football than the advertising. The Doritos crowdsourced Pregnancy ad introduced a new paternity test (the baby goes after Doritos just like dad does) and introduced (whether intentionally or not) a pro-life message. The Skittles and Steven Tyler ad worked.

Comparison 40

Comparison eBook Course Crowdsourcing 40

IdeaScale

JULY 30, 2019

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164

Tools Design Video Company 164

Brunner

MARCH 31, 2020

In fact, it was then I jumped in to join the advertising industry. Almost every company pulled their budgets out of website and e-commerce development and the online advertising industry almost dried up completely. We got creative with staffing and product offerings. Twenty years ago this month I joined Brunner.

Industry 74

Industry Crowdsourcing Video Meeting 74

IdeaScale

FEBRUARY 6, 2017

Don’t love the word “component” kicking off the first question – we aren’t talking about Ford’s pieces on an assembly line that have mostly been replaced by robots, we’re talking about human beings, usually working in knowledge and creative-based jobs, albeit toward a common goal.

Collaboration 100

Collaboration Crowdsourcing Agile LEAN 100

Qmarkets

JULY 13, 2017

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. published a book called "Your Creative Power" in which he shared his secrets. One idea in his book, discussed in Chapter 33 on "How to Organize a Squad to Create Ideas", later became one of the most widely used creativity techniques in the world.

Brainstorming 65

Brainstorming Creativity Groups Crowdsourcing 65