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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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Podcast S5E108: Dr Robert Alan Black – The history of creativity research

Idea to Value

In today’s episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research. 00:09:30 – How creativity tests were developed in the 1950s.

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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Winning Silver at 37 th Annual Education Advertising Awards. Brunner, as IUP’s marketing partner, got to work.

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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. And this is resulting in less actual creativity being used. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947.

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Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

Idea to Value

In today’s episode, we speak with Rodd Chant, who describes himself as a Creative Something. Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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What the #*&! is a Hybrid Creative? Advertising mumbo jumbo.

Brunner

Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. Kids don’t limit creativity, grownups do. Creativity became my superpower.