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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150
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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. The Doritos crowdsourced Pregnancy ad introduced a new paternity test (the baby goes after Doritos just like dad does) and introduced (whether intentionally or not) a pro-life message. The Skittles and Steven Tyler ad worked.

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164
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Five Questions to Ask When Planning a Crowdsourcing Challenge

Yet2

While a challenge puts your goals and needs out into the market and seeks feedback or solutions, a technology search is a more private affair that proactively gathers information and insights from the market without advertising your interest. Contact yet2 and learn more about your challenge opportunity! Don’t go it alone.

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20 Years Later and the Greatest Challenge Yet

Brunner

In fact, it was then I jumped in to join the advertising industry. Almost every company pulled their budgets out of website and e-commerce development and the online advertising industry almost dried up completely. I will forever link it to working in the advertising industry because my middle daughter was one week old.

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Expert Interview Series: Jennifer Riggins of Happy Melly On Growing Your Brand Using Collaboration And Innovation

IdeaScale

brand, Jason’s Lean Change Management book and workshops, and Learning 3.0’s Can you talk about how crowdsourcing can be a source of ideas for future projects? For sure crowdsourcing ideas is valuable. And certainly social media is a great way to crowdsource ideas for blogposts and experiments.

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The Remarkable Benefits of Digital Brainstorming

Qmarkets

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. Qmarkets' award-winning Idea management and crowdsourcing platforms allow organizations to brainstorm digitally, therefore not only eliminating the flaws with traditional brainstorming but at the same time creating valuable side-benefits.