Advertising Creativity Marketing Technical Review 
Tullio Siragusa
JULY 25, 2022
Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.
Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients.
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Brunner
OCTOBER 18, 2023
If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.
IdeaScale
JANUARY 12, 2022
Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. The Challenge. When you see an ad online, Xaxis was likely involved in some way.
Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.
Brunner
APRIL 24, 2020
Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.
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