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Innovation in Media – Renowned Swiss Publishing House Launches Qmarkets’ Idea Management Platform After Successful Pilot

Qmarkets

Somedia – one of the largest media companies in Switzerland – have selected Qmarkets’ idea management platform to crowdsource ideas from their employees. Somedia used Qmarkets’ best practice Q-ideate configuration in order to maximize results.

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Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research?

Qmarkets

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

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Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research?

Qmarkets

Over the last twenty years , company websites, email marketing, targeted advertising and social media have enabled companies to connect with customers in ways never before possible. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. In this way, all ideators knew that their ideas were valued. They launched a full internal multi-channel marketing strategy.

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The Remarkable Benefits of Digital Brainstorming

Qmarkets

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. Here are a couple of proven shortcomings of group brainstorming: First of all, studies show that when it comes to ideation, it is very difficult for people to remove their fear of judgement (also referred to as evaluation apprehension ).

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How To Use Humans And Machines To Perfect Curation

helloFUTURE

was so successful (they did practically invent banner advertising and were successful enough to buy the company that invented text advertising, which was formerly known as GoTo.com and is now known as Overture) was that there was nothing like human curation of the web. Crowdsourcing.

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Challenge Deployment Toolkit: A Strategic Approach to Scaling Innovation Program Engagement

Planview

When we think about ideation as a business discipline , there’s one topic that’s important to talk about when it comes to the value a company derives from an innovation program: scale. In other words, more people from different parts of the business (or outside the business) participating in ideation challenges. Scale is good.