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Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.
IdeaScale
JANUARY 21, 2020
The solution is to combine customer data with product information to form innovative ideas. Those ideas can include creating a product development strategy, improving business processes, and finding new ways to connect with customers. Delivering top customer experience is a main goal of companies across all industries.
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InnovationTraining.org
SEPTEMBER 12, 2019
Launching a campaign to customers is nerve-wracking for even the most established marketing department. While Apple focussed on how the idea was executed, because Steve Jobs understood his customers, and knew that people buy the experience as much as the product. Marketing and advertising agencies have long been the purveyor of ideas.
Jeffrey Phillips
NOVEMBER 4, 2020
And, even after you have a tangible idea, the ideas have to work their way into product development streams where they face competition from limited resources and other existing products. It's often easier to re-use existing systems or components and sacrifice some of the differentiation for lower costs and speed to market.
InnovationTraining.org
DECEMBER 28, 2022
How does JTBD differ from traditional market segmentation? How can JTBD be used to develop and market new products or services? JTBD can be applied in a variety of contexts, including product development, marketing, customer service, and innovation.
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period.
Collective Innovation
AUGUST 14, 2017
Business intelligence is the collection and analysis of data to support decisions at all levels of the organization. This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics.
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