Brunner

SEPTEMBER 14, 2023

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Office of Civil Rights.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Tullio Siragusa

JULY 25, 2022

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118

Data Creativity Technical Review Innovation 118

Acuvate

APRIL 10, 2020

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

Big Data 52

Big Data Product Innovation Data Marketing 52

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Eric Perz, Vice President, Data Science and Decision Analytics “As a starting point for organic social post copy writing. It’s a very versatile tool.”

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

Marketing 52

Marketing Data Software Review Survey 52

Leapfrogging

JUNE 29, 2019

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. This was our reason for building the Marketing Dashboard. By upBOARD.

Marketing 100

Marketing Data Course Strategy 100

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Brunner

JUNE 6, 2023

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52

Data Management Marketing Report 52

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

NOVEMBER 9, 2023

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. He first met Kimberly as part of the American Marketing Association’s mentoring program in Atlanta — he was the mentor; she was the mentee.

Marketing 52

Marketing Meeting Industry Leadership 52

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Jeffrey Phillips

OCTOBER 29, 2019

But what happens when all of your data belongs to someone else? Doesn't Apple, Google, Facebook and many other firms already own a significant portion of your data, at least what you generate in your transactions through these platforms? It might not be surprising to have to pay for your data to be removed or made private.

Data 125

Data Artificial Inteligence Company Report 125

Idea to Value

APRIL 11, 2016

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

Creativity 100

Creativity Trends Training Marketing 100

Daniel Burrus

MARCH 20, 2019

Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

Marketing 50

Marketing Video Big Data Technology 50

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

Software Review 52

Software Review Technical Review Report Data 52

Innovation in Practice

FEBRUARY 20, 2018

are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. Telenav’s strategy of developing software which utilizes the dashboard console for marketing purposes is a great example of the innovation template known as Task Unification.

Artificial Inteligence 58

Artificial Inteligence Software Innovation Data 58

Acuvate

DECEMBER 20, 2018

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

Marketing 49

Marketing Artificial Inteligence Data Analysis 49

Brunner

MARCH 20, 2024

If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites. For advertisers, it’s the stuff of ad spend nightmares. We’re seeing success. We’d love to chat with you!

Tools 52

Tools Report System Study 52

Greatest. Idea. Ever.

JUNE 23, 2020

At the very least it was a clever marketing ploy to get people to join the Yang Gang. But now he wants to go a step further, pushing tech companies like Google and Facebook to pay people for the right to use their data instead of just profiting off of it themselves. Is Andrew Yang’s Data Dividend the Greatest Idea Ever?

Data 56

Data Technology Company Project 56

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Brunner

APRIL 24, 2020

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem.

Competition 60

Competition Marketing Engagement Technical Review 60

Tullio Siragusa

JANUARY 25, 2021

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

Marketing 81

Marketing Innovation Web Development Web Developers 81

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

Marketing 52

Marketing Data Big Data Study 52

IdeaScale

JANUARY 30, 2019

It’s a useful tool, but it only goes as far as its starting topic and can be confined by the data you have and the assumptions with which you start, both of which can shift quickly. There’s valid reason for this; if you know, say, your budget and you have a sheaf of market research, it’s a good sturdy starting point.

Innovation 178

Innovation Brainstorming Marketing Data 178

The Human Factor

NOVEMBER 18, 2020

When looking at mobile marketing , you need to think about the most effective ways to reach your audience on the devices that are seemingly always at hand, in their bags, or in their pockets. Here, we’re going to look at why text marketing can be just as effective and approach to get their attention and into their thoughts.

Marketing 66

Marketing Engagement Tips Course 66

Acuvate

MARCH 1, 2023

It will cover the ways chatbots are improving social media engagement, automating customer service, improving marketing and advertising efforts, and enhancing the overall customer experience. This data can then be used to improve products, services, and the overall customer experience.

Artificial Inteligence 52

Artificial Inteligence Survey Data Engagement 52

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257

Strategy Strategy Technical Review Innovation 257

Brunner

DECEMBER 4, 2020

When Nielsen announced Pittsburgh would drop rank from #24 to #26 in 2021, there was concern about how that would affect the market.?What What would that mean for the local TV market??Would Would the market lose national advertisers?? . When we get to 2021, Pittsburgh will remain a healthy advertising market.

Data 75

Data Marketing 75

IdeaScale

JULY 30, 2019

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164

Tools Design Video Company 164

Collectivecamp

OCTOBER 30, 2017

Here are 3 reasons why investing your budget into data and advertisements is better for your business.

Data 45

Data Marketing Creativity 45

Collectivecamp

JULY 4, 2018

Here are 3 reasons why investing your budget into data and advertisements is better for your business.

Data 40

Data Marketing Creativity 40

The Human Factor

AUGUST 3, 2022

Many people now consider content marketing as a crucial tactic for gaining, retaining, and growing an audience. 83% of 300 marketers who participated in a survey believe that currently, video content is more crucial than ever , and utilizing it in business models is a unique method to promote ideas and raise brand awareness.

Video 36

Video Marketing Strategy Strategy 36

The Human Factor

JANUARY 11, 2021

Your business needs a robust marketing strategy in order to get your brand to stand out above the rest. Outsourcing PR and marketing services can help you achieve this. An expert marketing agency will have the resources and expertise you need to make a name for yourself in the field. Sector-specific expertise.

Marketing 36

Marketing Big Data Resources Data 36

The Human Factor

SEPTEMBER 7, 2020

Data is a powerful thing, and thanks to the wonders of the internet, we have access to so much of it. With that being said, if you’re looking at using data to your own company’s advantage, then it’s worth sticking around and reading this article. Here are ten ways that data helps your business. Accuracy On Forecasting.

Data 36

Data Software Review Marketing Examples 36

Brunner

MAY 26, 2021

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. How can advertisers do this in a creative and non-invasive way? ENSURING PRIVACY & ETHICAL COLLECTION OF FIRST-PARTY DATA. WHAT CAN WE DO?

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Data Creativity Learning Engagement 72