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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. We recommend that advertisers exercise caution using PMax, and we’re not the only ones.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Hyper-personalization Data and Privacy Debate?-?Solved. Data is what we share with the websites we visit. In this podcast recap blog post, we will discuss how websites store data, what goes on with the data that we share, and how we can have an option to control our data to have personalized experiences.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem.