IM Insights
MARCH 17, 2022
Elijah Eilert speaks to Paul Orlando about his book Growth Units to discover how to best calculate Customer Acquisition Cost and Lifetime Value. Paul tells us how to significantly improve common calculation methods and how to use those to make critical business decisions. 23:30) How to calculate Customer Acquisition Cost.
Jeffrey Phillips
JULY 24, 2015
It's interesting to me how little we appreciate the depth of knowledge and discipline that has been developed over the years where innovation is concerned. The booklet is entitled A Technique for Producing Ideas , and it offers great philosophical insight into how to improve your skill at generating ideas.
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CMOE
JUNE 13, 2019
A company invests its money and resources into advertising, research and development, social media, partnerships, technology, security, and much more. Plus, once you’ve established a culture of employee development, you’ll also start to attract new talent to your business. Poor Communication Costs Money.
The Human Factor
JUNE 11, 2020
One piece of advice for becoming a stronger leader in the workplace is to encourage your team to use their creativity and be innovative. For instance, you can use a digital advertising agency to help you increase your brand awareness and revenue and get more leads if you’re struggling in this area. Know Your Strengths & Weaknesses.
The Inovo Group
FEBRUARY 27, 2017
“The strength of the team is in each individual member. The strength of each member is the team.” A large, global company was reconstituting its corporate innovation team after a period of massive and intense reorganization involving all aspects of corporate governance and business unit operations.
Stephen Shapiro
AUGUST 29, 2022
For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. The popular press and innovation gurus alike often provide well-worn examples that muddy the waters on how to approach the innovation process. Discuss them.
hackerearth
AUGUST 10, 2017
The team calls itself a curiosity driven research group at Stanford, trying to invent novel technologies with clinical applications with a current focus on resource-poor settings. How can boundaries lead to illimitable thinking? In an Agile system, you could adjust cost, scope, and schedule to impact development positively.
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