Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Daniel Burrus

JULY 27, 2022

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

Marketing 69

Marketing Trends Technical Review Industry 69

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

IdeaScale

SEPTEMBER 26, 2019

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. How can you take advantage of the new technology? Rilind Elezaj, Digital Marketer. The power of social media. appeared first on IdeaScale.

Technical Review 164

Technical Review Technology Management Internet of things 164

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

Daniel Burrus

MARCH 20, 2019

There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. At the same time, there will be those who feel instantly compelled to compare the technology to such fads as the first 3D television.

Marketing 50

Marketing Video Big Data Technology 50

Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

Software Review 52

Software Review Technical Review Report Data 52

IdeaScale

JANUARY 21, 2020

Delivering top customer experience is a main goal of companies across all industries. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers.

Idea Management 182

Idea Management Management Product Development Software 182

Acuvate

OCTOBER 24, 2022

The Consumer Packaged Goods (CPG) industry is characterized by products that are sold quickly, at high volumes, and at relatively low prices. The latest research by MarketsandMarkets has reported that the bot services market size is projected to grow from USD 1.6 Developing a consumer bots strategy for CPG Marketing.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. I speak daily with technology buyers and technology sellers.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Tullio Siragusa

JANUARY 25, 2021

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

Marketing 81

Marketing Innovation Web Development Web Developers 81

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257

Strategy Strategy Technical Review Innovation 257

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

Innovation 302

Innovation Groups Marketing Company 302

IdeaScale

JANUARY 12, 2022

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. The Challenge. When you see an ad online, Xaxis was likely involved in some way.

Case Study 130

Case Study Study Technical Review Competition 130

Qmarkets

MARCH 27, 2024

It’s the secret sauce that has transformed startups into tech giants and turned traditional businesses into market leaders. Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets.

Radical Innovation 52

Radical Innovation Innovation Disruption Competition 52

Daniel Burrus

MAY 25, 2022

But how, exactly, can a retailer or hospitality industry business accomplish that feat? Additionally, technological advancements are making it easier to get products and services to those customers. Let’s take a look at five notable trends in digital technology that are sure to further transform retail and hospitality for the better.

Artificial Inteligence 76

Artificial Inteligence Trends Disruption Technology 76

IdeaScale

MAY 23, 2019

Some examples of innovation change the world or create industries that never existed before. The first white paper about blockchain technology was released in 2008. Blockchain has applications in a bewildering range of processes, industries, and applications. Digital marketing loses money to click fraud every year.

Examples 113

Examples Innovation Industry Data 113

The Human Factor

NOVEMBER 16, 2020

If there is one common thread that every single business in every single industry has, it’s online marketing. You want this to work for your business, and if you are running a marketing strategy you need to have a digital one written. Why should you embrace mobile marketing above all others? Opportunities To Advertise.

Marketing 36

Marketing Strategy Strategy Industry 36

The Human Factor

AUGUST 3, 2022

Many people now consider content marketing as a crucial tactic for gaining, retaining, and growing an audience. 83% of 300 marketers who participated in a survey believe that currently, video content is more crucial than ever , and utilizing it in business models is a unique method to promote ideas and raise brand awareness.

Video 36

Video Marketing Strategy Strategy 36

Brunner

NOVEMBER 20, 2020

It was over thirty years ago, when Michael got into the advertising business , but his foresight and progressive thinking didn’t stop there. . 1991: Michael saw the value in big data before it was big and made Brunner’s first acquisition, a database marketing firm .

Big Data 74

Big Data Leadership Industry Marketing 74

Thinkers360 - Thought Leader Interviews

MARCH 18, 2023

In this edition, we speak with Tom Raftery , Technology Evangelist, Podcast Host, Thought Leader & Influencer at Tom Raftery. Thinkers360: Tell us a bit about your background and areas of expertise TR: I have over two decades of experience working at the intersection of technology, sustainability, and innovation.

Technology 52

Technology Internet of things ChatGPT Leadership 52

Brunner

MAY 11, 2022

We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition. In 2021, LVHN saw an opportunity to solidify their market presence and rebrand their children’s hospital, Lehigh Valley Reilly Children’s Hospital.

Competition 52

Competition Meeting Video Design 52

Brunner

NOVEMBER 22, 2019

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Social commerce, simply put, is the love child between social media and eCommerce—two of the biggest industries worldwide. What is Social Commerce? and Pinterest at 8.2%.

Industry 40

Industry Change Technical Review Trends 40

eZassi

JANUARY 24, 2023

Innovative Energy Storage Systems for a Surging Market The power of open innovation and breakthrough R&D are transforming the electric vehicle and energy storage sectors and can be the keys to a global clean energy movement.

Software Review 52

Software Review Technical Review Software Innovation 52

Thinkers360 - Thought Leader Interviews

APRIL 7, 2024

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

Groups 52

Groups Leadership Collaboration Project 52

Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Product Marketing Versus Traditional Marketing.

Data 118

Data Technical Review Marketing Design Thinking 118

Leapfrogging

FEBRUARY 27, 2020

Emerging technologies catalyze disruption. Last year, I described the disruptions facing a variety of industries, including healthcare , packaging , travel and hospitality , software , real estate and construction , retail shopping , and manufacturing. The future is finally here.

Trends 130

Trends Disruption Artificial Inteligence Internet of things 130

Tullio Siragusa

JULY 25, 2022

No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition. We learned how Alex found it difficult to catch hold of better foods and treats for dogs, and how he began to dig into the pet care industries in Mexico.

Data 118

Data Creativity Technical Review Innovation 118

Brunner

MARCH 31, 2020

In fact, it was then I jumped in to join the advertising industry. It was an exciting time for me – moving from the world of technology consulting into the glitzy ad world. I remember attending the local Addy awards as one of my first industry events…our agency and the entire industry were buzzing and on a high.

Industry 74

Industry Crowdsourcing Video Meeting 74

Brunner

FEBRUARY 21, 2023

Over the last few months, digital marketing experts have been buzzing about the potential of open-source AI bots taking over their jobs. To fully caveat our point of view, it will most likely evolve, and like AI technology, it will change over time as we learn more about the capabilities and use cases.

ChatGPT 92

ChatGPT Marketing Resources Creativity 92

ITONICS

JUNE 1, 2021

Artificial Intelligence is altering the world as we know it, and many applications of the technology have already changed industries. C-Suite executives realize the future impact of AI, but it can be a daunting task deciding where and how to implement AI.

Artificial Inteligence 36

Artificial Inteligence Technical Review Technology Industry 36

Leapfrogging

FEBRUARY 27, 2020

Emerging technologies catalyze disruption. Last year, I described the disruptions facing a variety of industries, including healthcare , packaging , travel and hospitality , software , real estate and construction , retail shopping , and manufacturing. The future is finally here.

Trends 113

Trends Disruption Artificial Inteligence Internet of things 113

Brunner

MARCH 30, 2021

To help monetize their website or their service, many websites rely on advertising and analytics tools. For example, let’s take one of Google’s advertising services – DoubleClick. Your unique identifier connects your two interests (home improvement and baseball games) and increases DoubleClick’s targeted advertising accuracy.

Data 40

Data Marketing Policies Industry 40

Acuvate

MAY 25, 2023

With the consistent boom in industrial growth, businesses across the globe witness the need to embrace digital transformation. This innovative technology has the potential to revolutionize the way businesses operate by automating complex tasks and improving their decision-making abilities.

Generative AI 52

Generative AI Development Team Review How To Artificial Inteligence 52

Daniel Burrus

MAY 28, 2020

If you were to ask anyone in your organization to outline their daily responsibilities, you’d likely get a list that includes position titles rather than responsibilities, like sales or information technology. Revolutionary business technology is rendering traditional systems and modes of thinking less relevant and even obsolete.

Company 99

Company Innovation Disruption Technology 99

The Human Factor

NOVEMBER 26, 2023

Here we tackle some of the most frequent queries entrepreneurs have relating to legalities, marketing, technology, hiring, accounting and more. Weigh factors like finances, business stage, tax implications and local market conditions. Should I Hire A Digital Marketing Agency? How Do I Choose The Right Business Structure?

Policies 36

Policies Marketing Software Report 36