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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

Winning Silver at 37 th Annual Education Advertising Awards. In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37 th Annual Education Advertising Awards. The competition drew more than 2,000 entries from more than 1,000 colleges, universities, and secondary schools.

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Shifting budgets from advertising to innovation

Jeffrey Phillips

There's an adage that marketing and advertising the price you pay for being unremarkable. I'd say aggressive advertising is the cost you bear for promoting a technology, rather than addressing a problem or need.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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2020 Graphis Advertising Awards: Atlanta Fire Rescue Foundation Wins Big

Brunner

We’re thrilled to announce gold and silver winners in this year’s Graphis Advertising Annual. Our Diversity Recruitment and Adopt a Station campaigns for Atlanta Fire Rescue foundation have now been recognized at all levels of creative excellence – from local to national to global.

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Most Creative TV Ads of 2021

Destination Innovation

Advertising is creativity in action. The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. How can you make beer or ketchup or vaccination topical, relevant and fascinating? Here are my top six favourites from 2021 on Youtube.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.