This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016
Idea to Value
APRIL 11, 2016
A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. Sure, they had advertising know-how.
Shifting Budgets from Advertising to Innovation
NOVEMBER 9, 2016
Innovation Advertising annual planning Budgeting Strategic PlanningOK, I don’t have a self-driving car and already I’m sick of hearing about them and their potential.
Shifting budgets from advertising to innovation
AUGUST 30, 2016
There's an adage that marketing and advertising the price you pay for being unremarkable. I'd say aggressive advertising is the cost you bear for promoting a technology, rather than addressing a problem or need. What if only a fraction of the money spend on advertising these technologies was spent on need identification and good innovation practice? OK, I don't have a self-driving car and already I'm sick of hearing about them and their potential.
Super Bowl 50 Advertising Winners and Losers
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements.
6 Keys to Making Collaborative Innovation Successful
Speaker: Soren Kaplan, Founder of InnovationPoint
And, at first, they resisted including advertise- ments next to the search results. BOOK GROUP PRESS www.gbgpress.com GREENLEAF The H o w t o C r e a t e a C U l t U r e o f i N N o v a t i o N S o r e n K a p l a n , p h D An Excerpt from.
Customer Experience Disruption: Digital Advertising Gets An Upgrade
MARCH 9, 2017
The proliferation of ad-blocking software is forcing advertisers to come up with new ways to snag clicks and views. Another pitfall to watch out for with online advertising: ad impressions that are actually registered by bots instead of humans. Companies need to make sure that their ads are being seen by real potential customers. Marketing Trends
Ditkoff: Storytelling @work
JANUARY 12, 2016
Continue reading → Feature Of The Week Advertising change Communication community corporate training Information Sharing linguistics marketering messaging Neuroscience Psychology sociology storytelling Teaching theology
Marketing Innovation: Chicken and the Absurd Alternative Tool
Innovation in Practice
MARCH 7, 2016
Here's a great example fromTyson Chicken that is so simple and effective: To use the Absurd Alternative Tool, first identify the key benefit you want to promote in the advertisement.
How Big Brands Move to Brand Journalism
APRIL 7, 2017
Case Study Change Customers Digital marketing Advertising brand journalism Consumer EngagementThe stories aren’t meant to sell corn flakes. They are meant to inform, entertain and engage in much the same way that articles on any mainstream media site accomplish the same goal.
Learn to Gain a New Perspective
Innovation in Practice
FEBRUARY 7, 2017
Advertising Marketing Innovation Strategy TrainingDuring my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members.
Great Commercial: Using Cliches to Your Advantage
NOVEMBER 19, 2015
The advertisement features a fake brand (Once), and it ridicules those who drink bottled water from disposable plastic bottles. Beer writes, If you watch enough advertising aimed at anyone aged 14 to 30, certain patterns of tone, image, and style emerge. The advertisement is fascinating precisely because it highlights another side to these cliches about how millennials should live their lives. advertising commercials marketing
Innovation Sighting: The Subtraction Technique in Amazon Go
Innovation in Practice
DECEMBER 6, 2016
Advertising Culture of Innovation Subtraction Technologyby Darla Wilkinson. Amazon: it’s practically a household name in today’s world of online shopping. And their innovation efforts don’t stop short of brick-and-mortar retail. This week the online giant unveiled via video their newest creation called Amazon Go. Using what is called Just Walk Out Technology, Amazon has removed checkout lines and registers from the shopping experience.
How to Hack Value Creation
NOVEMBER 17, 2015
Continue reading → Creativity Digital Innovation marketing Complex Problem Solving creative advertising Creative Problem-solving Value CreationEvery day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market?
Behavioral Science & Effective Super Bowl Commercials
FEBRUARY 5, 2016
advertisements advertising behavioral science commercials Super BowlGreat Super Bowl commercials engage us with wonderful stories and some humor as well. Is there more to it than that though? Could we use cognitive science to understand why some ads have a bigger impact than others?
IBM Has Created A Revolutionary New Model For Computing—The Human Brain
APRIL 13, 2016
Related posts: Advertising on the. [[ This is a content summary only. Rather than hyper-rational calculating machines, computers will think more like we do and help us to collaborate more effectively—with each other and machines.
Creativity Redefined for Innovation
JUNE 8, 2016
The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes.
5 Keys to Unlocking the Innovation Mindset
APRIL 13, 2017
Most of us hate advertisements, but if I had to pick one that I love, it would be Apple’s Think […]. This article is an excerpt from a 25 min keynote by Andy Cars during the Purple Ideas event hosted by Telia Company, January 17, 2017. If you prefer to watch the video here it is.
Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
Innovation in Practice
MARCH 20, 2017
Advertising Culture of Innovation Marketing Innovation Practitioner Strategyby Deb Gabor. A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love.
You Can’t Win With Average
JANUARY 26, 2015
…if Hummer were to come out with an advertising campaign boasting a family-friendly ride, it would hurt its claim to being the toughest motherf*cker on the road. Research has shown that the average corporate acquisition destroys value.
Keep Brand Chaos From Eroding Your Innovation Platform
Innovation in Practice
SEPTEMBER 12, 2016
For example, a competitor might begin an advertising campaign telling consumers that the benefits of your brand just aren’t that important. This affects everything from how the logo can be used, the look of a website, how social media is used, advertising, product design, and so on.
Your New Idea Is Not Where You Think It Is
SEPTEMBER 11, 2016
The researchers advertised a wholesome summer camp experience. In the 1950s, in rural Oklahoma, at a place called Robbers Cave, several researchers performed an experiment we would find unethical today. They invited twenty-two eleven-year-old boys to participate in a three week camp.
This air cooling system for the slums uses plastic bottles and requires no electricity
Idea to Value
JUNE 10, 2016
In Bangladesh, 70% of the population live without regular electricity, often in tin-sided huts which can reach 45°C inside. This simple solution is made from recycled materials and can cool a room by 5 degrees, making life much more bearable.
This video shows how bacteria evolve resistance to antibiotics
Idea to Value
SEPTEMBER 16, 2016
Senior study investigator Roy Kishony, of HMS and Technion, had seen a digital billboard advertising the 2011 film “Contagion,” a grim narrative about a deadly viral pandemic.
Interview Jeffrey Baumgartner: How to get one amazing idea
Idea to Value
FEBRUARY 23, 2016
Brainstorming’ was developed as a concept in the 1930s by Alex Osborn, one of the founders of advertising agency BBDO, to get as many ideas as possible from a group. Jeffrey Baumgartner is not the sort of guy who settles for the status quo.
Outcome-Driven Innovation: Know what customers want before developing the product
NOVEMBER 13, 2015
An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half.
PBTO40: Transforming Observation into Innovation with Andrea Simon
SEPTEMBER 1, 2016
She has won numerous Addy and Aster awards for her marketing and advertising campaigns. She has won numerous Addy and Aster awards for her marketing and advertising campaigns. Who is on the Show: In this episode, we are hosting Dr. Andrea Simon.
Microsoft buys LinkedIn – Smart move or Dumb move?
JUNE 20, 2016
It was an attempt to take on Google in online advertising and it failed. Yahoo’s online advertising business is worth very little today. Microsoft’s core PC business of office applications and Windows operating systems is in decline so it needs new sources of revenue.
Three principles to help you generate better ideas
JULY 24, 2015
His quote about advertising is especially apropos. "In In advertising an idea results from a new combination of specific knowledge about products and people with general knowledge about life and events." Note that Young's advertising concept - combining specific knowledge with broad general knowledge - is what we now describe as "T-Shaped".
Is A.I. The New Buzzword?
NOVEMBER 16, 2016
Buzzwords are a necessary evil in technology, advertising and management. Still, for most startups, the attention generated by this AI-hype is far too seductive to refrain from using this buzzword to advertise their product or service.
Lessons Learned About Innovation Communications from the City of Calgary
MARCH 22, 2017
This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email.
You Are What You Pay Attention To
FEBRUARY 17, 2017
We’re always being stalked by advertisers and product peddlers, always being sold something by someone, whether we know it or not. Illustration by Christian Laborin. Fake news is killing people’s minds! This is what Tim Cook, CEO of Apple, said and he wants to do something about.
Hack: How I got free LinkedIn ads with fake account
Board of Innovation
MARCH 23, 2016
LinkedIn knows this and monetizes this with Sales Navigator, paid advertisements, etc. At the moment, LinkedIn is the best platform for B2B sales. By far. After spending hundreds on our first campaigns, I started to experiment. Eventually, I found a way to get free LinkedIn ads and tons of personal exposure on top. The hack I used, is suitable for both sales. Read More. The post Hack: How I got free LinkedIn ads with fake account appeared first on Board of Innovation.
Innovation – Simple and Effective
SEPTEMBER 23, 2016
I was driving home from office yesterday when I caught a glimpse of this advertisement on a small restaurant (Lemon Rice) on St. Johns Road in Bangalore. I was so happy to see this. This is a great example of innovation in action. Click To Tweet.
Embrace Weird To Find The Next Revolution
OCTOBER 6, 2016
Look at what's new in games, advertising and porn. Established companies don’t like misfits, renegades, weird people. It’s a fact. I always ask leaders of established businesses if they keep their eyes open for a Steve Jobs to hire; their answer is no. I’m not surprised.
Successful Product Development Campaigns Highlight the Power of Crowdsourcing
DECEMBER 15, 2016
Super Bowl advertising is ridiculously expensive, and just buying a spot isn’t enough. Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer.
Can you innovate with the under-utilized assets in your business?
JULY 7, 2015
Their strap line ‘A diamond is forever’ is considered by marketing experts to be the greatest advertising slogan of the 20th century. Sometimes the by-product, the surplus or the unwanted extra can become the unexpected success. All it takes is a little imagination.
Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy
JANUARY 14, 2015
And, at first, they resisted including advertisements next to the search results. Disruptive innovation has become business’ biggest paradigm. Harvard’s Clayton Christensen coined the term and the New Yorker’s Jill Lapore recently tore it down.
Monetizing Personalized Transportation Experiences by Exploiting Big Data
JANUARY 3, 2017
Automakers are big advertisers. But as autonomous vehicles start to share the road with traditional cars, and as car access becomes as important an element of personal mobility as car ownership has been to date, the characteristics each automaker advertises to entice car buyers into dealer showrooms such as design, engine horsepower, fuel economy, safety, reliability, cabin size and luxury, infotainment, will need to be rethought.
4 Simple Questions That Can Re-vitalise Growth for Your Cash Cow
MARCH 13, 2017
The general response, in this scenarios is for the leaders to do one of the following: Spend more money in advertising the cash cow, assuming that by spending more money (in the form of advertisement or offers), they will be able to continue the growth in the cash cow for some more time.
Strengthening the Organization and Accelerating Value – a fresh look at Capability Building
SEPTEMBER 15, 2016
Despite the fact that these companies make money in different ways — Apple makes most of its money on hardware, Microsoft on software, and Facebook and Google from advertising — they do share a lot of similarities.