This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016
Idea to Value
APRIL 11, 2016
A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. Sure, they had advertising know-how.