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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

Those ideas can include creating a product development strategy, improving business processes, and finding new ways to connect with customers. This includes learning their preferences for product development and making sure they are receiving products with the greatest benefits. The Idea Management Solution.

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Something that Bill Gates learned the hard way…. A co-creation event brings your marketing teams and your customers together in one room where they can discuss exactly what they want and need from your brand.

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PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

Rmukesh Gupta

He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. Why is he on the show.

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

Generative AI uses machine learning algorithms to generate new data, insights, or content from existing data. The method, called autoregressive language modelling, helps the model learn the ins and outs of syntax, semantics, and context. When asked to generate outputs, LLM is presented with an input prompt. What is Generative AI?

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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) An Unhelpful way of calculating CAC : total spent on marketing in period / number of new customers in this period.

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Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early. Prototype?—?Test

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

I am also always willing to collaborate with brands and private equity researchers in the enterprise software space, either for due diligence or developing go-to-market or product development strategies. com For advertising and sponsorship opportunities, please contact info@thinkers360.com.