Airlines Course Disruption Marketing 
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
Jeffrey Phillips
AUGUST 15, 2017
There are opportunities to innovate new products and services, of course, but also new channels and new business models. Paul Hobcraft and I have been writing about the opportunities that are available in entire platforms and ecosystems , and these of course create in turn new opportunities. What's fixed / what mutable?
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Qmarkets
MARCH 18, 2020
Leverage Collective Intelligence to Support Business Contingency It is becoming increasingly clear that the COVID-19 pandemic will result in one of the most disruptive economic episodes of our generation. The tool presents an invaluable way to get ahead of the curve when it comes to market trends and reprioritizations.
Corporate Innovation
JULY 17, 2017
While the new value chain is not expected to supplant either of the other two for the foreseeable future, it will definitely disrupt and alter them in major ways. Airbus has started experimenting with personal mobility drones as it considers entering the mobility services market. Table courtesy of Evangelos Simoudis.
Innov8rs
MARCH 6, 2023
As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.
Innovation Excellence
APRIL 20, 2020
And the social disruption caused by COVID19 has broken more habits and established behaviors than any global event since WWII, opening the door to unprecedented change. First and foremost, if we are in a position to do so, we should of course be rolling up our sleeves, and trying to help with the unfolding crisis.
Jeffrey Phillips
MARCH 13, 2020
Consider that Thomas Watson, the CEO of IBM thought the total market for computers in the world was about 5 machines. Of course not. While corona virus by itself is not a trend, it is a disrupter, and could be a harbinger of other widespread illnesses or pandemics, or simply a significant one-off event. Was he an idiot?
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