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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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How to Keep Innovating in an Economic Downturn

Innov8rs

Additionally, an Accenture study revealed how technology leaders, companies that invested heavily in technology during the COVID-19 crisis, have been growing at a faster rate than their competitors. For example, Delta Air Lines, one of the leading airlines, managed to get back to their leading position even after bankruptcy.

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. In fact, it has been around since the 1990s, when technology started to become commonplace in businesses, and email and the Internet emerged as ubiquitous productivity tools.

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How to Skip Your Biggest Problem (And Still See Results)

Daniel Burrus

In 2015, United Airlines had to ground a number of flights as a result of computer glitches. No, it was actually the underlying technology and, from there, the possibility that a skilled hacker would be able to break through and paralyze a large portion of its fleet. Chemotherapy Side Effects? Give problem skipping a try.

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Start-to-Finish Guide to Planning Virtual Team Retreats

CMOE

Collaboration technology like virtual whiteboards, sticky notes, polls, and surveys. With most Virtual Team Retreats the most crucial logistical concerns are related to technology. If you are the retreat leader or working with a facilitator, rehearse key elements of the agenda and the technology. Manage Logistics.

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A new value chain for next-generation mobility

Corporate Innovation

In my book, The Big Data Opportunity in Our Driverless Future , I make two arguments: 1) that societal and urban challenges are accelerating the adoption of on-demand mobility, and 2) technology advances, including big data and machine intelligence, are making Autonomous Connected and Electrified (ACE) vehicles a reality. Fleet insurance.

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Monitoring User Experience Through Product Usage Metrics

Boxes and Arrows

For example, you may notice customers abandoning an eCommerce site on the shopping cart page—that may be because the cart page is poorly designed, or it may be due to the “sticker shock” of high product prices. Lastly, all of these metrics could be tracked over time and be reviewed alongside business-oriented metrics (e.g.,