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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

From the iPod at Apple to the Happy Meal at McDonald’s—both digital and physical innovations in all industries have often stemmed from collaborative creativity at all levels. Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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The Role of Creativity in the Life of a Product Manager

Rmukesh Gupta

The Role of Creativity in the Life of a Product Manager by Mukesh Gupta. We will then try to learn what did the product managers (in some cases, entrepreneurs themselves) do so that their products became successful. It is inherent nature of mankind to be biased against creativity. to order a few.

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Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Enjoy the following business model strategy to boost your creativity. Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Singapore Airlines. Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies.

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My Innovation Management Summer Reading: Ideas are Free.

KindlingApp

I was introduced to these innovation management resources a few months ago when two clients, both referencing The Idea-Driven Organization , came to Kindling looking for a software solution to evolve their innovation strategy. An eight-step process for developing an innovation management strategy. Robinson and Dean M.

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The Importance of Casting a Wide Net While Innovating

Qmarkets

His Doctorate degree (2012) in Management focused learning in the areas of organizational change, leadership theory, and strategy. Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines.

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Gamification and Open Innovation

eZassi

Examples include: Airline Frequent Flyer Programs. Each of these systems gives rewards for participation, whether it’s crossing the street safely or getting a free airline ticket. These can be a simple as restaurant gift cards, or as creative as a 15-minute telephone call with the innovation department manager.