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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

All organisation have a stated strategy – one that they would like to execute on. However, most organisations are not able to execute the stated strategy, which leads to the organisation not being able to live up to its potential and deliver what they promise to their stakeholders. So, where do things go wrong? .

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. What can we learn from Kelleher’s leadership at Southwest? Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. Think systemically.

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Human-centred innovation in a digital world.

Paul Hobcraft

A digital twin can simulate the process like cell culture, fermentation, formulation and filling. Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Keeping Us Safe for Resuming Travel.

Software 278
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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Culture Flaunting – Use Internal Culture to Create External Differentiation. In 2016, even more companies will turn inwards to insure their organization and culture is something to flaunt, rather than hide.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Culture Flaunting – Use Internal Culture to Create External Differentiation. In 2016, even more companies will turn inwards to insure their organization and culture is something to flaunt, rather than hide.

article thumbnail

Human-centred innovation in a digital world.

Paul Hobcraft

A digital twin can simulate the process like cell culture, fermentation, formulation and filling. Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Keeping Us Safe for Resuming Travel.

Software 130