article thumbnail

JetBlue Acquires Spirit Airlines: Will Straddling Work?

Michael Roberto

Source: Getty Images The bidding war for Spirit Airlines has ended. Today, we learn that JetBlue has completed the deal at a price of $3.8 The combined airline will have 458 planes—up from JetBlue’s fleet of just over 280 jets now—and will have over 300 more on order. JetBlue and Frontier both sought to acquire Spirit.

article thumbnail

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can AI Help Reframe Business Problems?

Stephen Shapiro

Work with airlines and other partners: Collaborate with airlines and other partners to find ways to improve the baggage handling process. Work with airlines and other partners: Collaborating with airlines and other partners to coordinate baggage handling procedures can also help to reduce wait times.

ChatGPT 98
article thumbnail

Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. What can we learn from Kelleher’s leadership at Southwest? Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. Think systemically.

article thumbnail

Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). He says it's quite easy.

article thumbnail

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Sharing internal processes, employee programs, and other organizational best practices are rapidly becoming strategies for creating external competitive differentiation. . What does that mean for marketers?

article thumbnail

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. Sharing internal processes, employee programs, and other organizational best practices are rapidly becoming strategies for creating external competitive differentiation. . What does that mean for marketers?