Business and Tech

MARCH 25, 2022

A panel of retail experts share their insights on the future of retail technology, the challenges it poses, and how it can be utilized to improve the customer experience and boost profits. Dr. Rusty Bishop Chief Marketing Officer, Bigtincan. What will the retail technology industry look like in the next five years?

Technical Review 246

Technical Review Technology Industry Data 246

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

Big Data 59

Big Data Data Technical Review Marketing 59

TechEmpower Innovation

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. How will you be taking this to market? Do you have a custom algorithm or other technology? What channels will you use (e.g.,

Technical Review 312

Technical Review Fractional CTO CTO Innovation 312

The Human Factor

MARCH 2, 2023

image source Introduction Companies rely heavily on hiring talented tech professionals to gain a competitive edge in today’s rapidly evolving technology-driven world. However, finding and hiring the right tech talent can be daunting. A company’s success often hinges on the quality of its tech talent.

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Technical Review Software Review Artificial Inteligence How To 36

Brunner

OCTOBER 6, 2023

An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny? And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? “For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time?”

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

Paul Hobcraft

OCTOBER 2, 2023

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach.

Design Thinking 147

Design Thinking Technical Review Design Technology 147

Leapfrogging

FEBRUARY 9, 2024

CVC units often focus on securing a competitive advantage by investing in startups with innovative technologies or business models that align with the corporation’s strategic goals. By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices.

Technical Review 100

Technical Review Engagement Marketing Competition 100

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Planview

MARCH 15, 2024

GenAI has become a broad label, described as a type of artificial intelligence (AI) technology that can produce numerous types of content, such as text, video, image, and even music. With text-based generation comes more multi-dimensional advanced technology that, as one can imagine, produces a multitude of content formats.

Technical Review 64

Technical Review Artificial Inteligence Software Review Management 64

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 119

Marketing Industry Technology Learning 119

Business and Tech

DECEMBER 8, 2021

If you’re an aspiring property manager, know that the rental market has continued to evolve in major ways since the COVID-19 pandemic began. . Take it from Byrdy Kelley — CEO and founder of Melan Property Management as well as REAME, a real estate tech company — who has broken through challenging barriers in the male-dominated industry.

Technical Review 246

Technical Review Change Management Video 246

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 120

Marketing Tools Creativity Artificial Inteligence 120

Tullio Siragusa

MAY 15, 2023

Setting the North Star: Crafting Tech Success through Transparency and OKRs In any company, it’s essential to have a guiding light, a North Star, that illuminates the path towards the goal. In the realm of technology, where rapid evolution is the norm, this becomes even more crucial.

Technical Review 62

Technical Review Agile Software Review Video 62

Destination Innovation

SEPTEMBER 19, 2018

If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. They are intended to challenge conventional assumptions and to take you back to the basics of sales and marketing. How technical are they?

Marketing 191

Marketing Technical Review Groups Company 191

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 101

Marketing Generative AI Survey Learning 101

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 80

Software Marketing Company Industry 80

Leapfrogging

FEBRUARY 12, 2024

A focus on innovation helps companies to adapt to rapidly changing markets, embrace new technologies, and stay ahead of the competition. Industry Insights Provide updates on the latest industry trends and technologies. Strategic Growth Focus on strategies for business expansion and market adaptation.

Technical Review 100

Technical Review Trends Innovation Engagement 100

Harvard Business Review

JULY 19, 2023

Effective sustainability messages prioritize the personal and community benefits, while technical or scientific claims are less compelling unless tied to consumer benefits. Combining sustainability claims with core brand attributes can broaden consumer appeal.

Marketing 77

Marketing How To Study Engagement 77

Yet2

APRIL 9, 2024

For companies like LargeCo, who operate large logistics fleets, waiting for future technologies like EVs isn’t feasible due to the significant hurdles these technologies still face and the reluctance to replace their entire fleet at once.

Technical Review 59

Technical Review Innovation Technology Tips 59

Harvard Business Review

MARCH 5, 2024

Technology and consulting companies have discovered the talents of high-functioning workers with autism spectrum disorder. They are the missing middle, the pool of talent between autistic individuals with few support needs and highly specialized technical skills and those unable to work.

Data 100

Data Examples Technology Management 100

Leapfrogging

MARCH 19, 2024

From its inception to the current state, the processes governing the development of new products and services have continuously evolved to incorporate new methodologies and technologies. At these gates, decision-makers review progress and determine the feasibility of moving forward to the next stage.

Generative AI 113

Generative AI Artificial Inteligence Technical Review Product Development 113

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 125

Marketing Innovation Disruption Industry 125

Yet2

JULY 20, 2021

In times of economic uncertainty, yet2 continually sees large companies turn to technology scouting to help diversify supply chains in order to protect product supply, market share, and profit margins. The post When Technology Scouting Comes Up Empty appeared first on yet2. yet2 Process. Pivoting with Confidence.

Technical Review 52

Technical Review Technology Disruption Exercises 52

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

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Generative AI Marketing Artificial Inteligence Data 132

Leapfrogging

FEBRUARY 9, 2024

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. They thrive on agility and adaptability, which allows them to respond quickly to market needs and consumer trends.

Technical Review 113

Technical Review Agile Collaboration Engagement 113

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 98

Marketing Survey Disruption Project 98

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

Marketing 52

Marketing Technical Review Strategy Strategy 52

IdeaScale

SEPTEMBER 26, 2019

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. How can you take advantage of the new technology? Rilind Elezaj, Digital Marketer. The power of social media. Internet of Things.

Technical Review 164

Technical Review Technology Management Internet of things 164

Harvard Business Review

NOVEMBER 22, 2022

Employers have a rare opportunity to recruit from the ranks of the world’s leading digital companies.

Marketing 89

Marketing Company Resources Management 89

Business and Tech

DECEMBER 8, 2021

Hoping for a return to “normal” in the real estate markets is a losing strategy. Increasingly, no property is entirely safe from water damage — even properties safe from ground flooding can be damaged when local sewers back up due to water volumes. The post A New View of Risk in Real Estate appeared first on Business and Tech.

Technical Review 246

Technical Review Policies Analysis Strategy 246

Leapfrogging

APRIL 4, 2024

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. Ensure that each objective is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This exercise should be thorough, as it lays the groundwork for informed strategy development.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

Yet2

OCTOBER 2, 2018

There are a few general reasons why a company might be searching for new technologies, products, or ideas and not want to reveal who they are (and we’ll go into them below). Hence the need to engage a partner like yet2 to conduct an anonymous technology search or due diligence inquiry. Ideal first markets.

Technical Review 53

Technical Review Technology Disruption Industry 53

PlanBox Innovation

AUGUST 31, 2023

The increased interdependence has birthed countless collaboration opportunities, leading innovators to strategically weave a network of partnerships throughout their supply chain to continuously drive better, more sustainable results, especially when it comes to evaluating emerging technologies and engaging with startups.

Technical Review 103

Technical Review Collaboration Guidelines Innovation 103

Business and Tech

JUNE 28, 2023

Djang is not alone — in a recent survey conducted by Lightspeed, 68% of retailers said that adopting new technologies, including inventory management tools, had resulted in a positive impact on their businesses. The extensibility of POS offerings is a key predictor of how well they will adapt to the always-evolving retail market.

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Technical Review Software Review Tools Entrepreneurship 246