Yet Another Interesting Safety Announcement by an Airline

Rmukesh Gupta

Here is another interesting in-flight safety announcement by Turkish Airline. It is always great to see brands and businesses having fun and collaborate with each other, just like the Lego team and the Turkish Airlines have done so for this campaign. .

Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. No, the Southwest Airlines ticketing area went with an over the top death theme for its Halloween decorations: multiple hanging skeletons, ghosts, and tombstones (sitting on an overhang, front and center) featuring RIP (Rest in Peace) on them.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. United Airlines is at the forefront of recent business and general news due to having forcibly removed a passenger from a partner airline flight.

Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. At Southwest, Kelleher chose to run an airline in a very different manner. Kelleher once said, “"I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline.

Are You Setting Yourself Up For Failure

Rmukesh Gupta

The Situation : My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I have flown atleast three more sectors since the announcement and I am yet to see in-flight entertainment in the airline.

Exciting Innovations at CES 2020

Yet2

This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Earlier this month, we were among the 175,000+ industry professionals who attended CES 2020 in Las Vegas.

Tips 74

The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. One example is agility—the ability to respond quickly to changing events and market conditions. Just as old software shut down an entire airline, legacy thinking can cripple your organization.

The Sky’s the Limit with Open Innovation

IdeaConnection

As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Settings its Sights on Being the World’s Leading Digital Airline. With the launch of our Digital Innovation Blueprint, we aim to be the leading digital airline in the world.”. Open Innovation Digital Innovation Blueprint Singapore Airlines and open innovation

PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

Rmukesh Gupta

Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing … Continue reading "PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn" Marketing Podcast Branding delta airlines DEnise Lee Yohn fusion orgqanisational cultureWho is on the show: In this episode, we host Denise Lee Yohn.

Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. The parade of eliminated airline brands welcomes another, while customers fume with rising prices and deteriorating service.

Weird And Wonderful Places Companies Have Found To Advertise

The Human Factor

But many businesses are taking risks in this regard, plastering their marketing materials practically everywhere you can imagine, in the hope of gaining brand value. The fantastic thing about the piece of marketing was that it appeared to give off steam like a regular cup of Joe.

Comment on Turning Failure into Success by marvidigile

Stephen Shapiro

Your observation is correct especially with the United Airlines fiasco, most companies learned their lesson pretty well. Customer experience is now the new marketing and social media is a very accessible channel. Customers today know what they want and they’re not afraid to vent their dissatisfaction over Facebook and Twitter. Most organisations also built their own alerts whenever someone mentions them online.

Why Companies May Benefit from More Transparency about Product Drawbacks

Michael Roberto

They market all the benefits, and typically, they minimize any discussion of the limitations or drawbacks of the product. Think about Southwest Airlines. we offer you on-time flights, low fares, friendly service, and no baggage fees, BUT we don't assign seats, have no first class and no meals, and won't transfer your bags to other airlines. customer satisfaction loyalty marketing transparency

Intentions (Announcements) Vs Actions

Rmukesh Gupta

American Airlines Lays Down the Straw. Ideas Marketing Ban on Plastic Straw Disney Mariott PR announcements Sea TurtleThe Announcements. We have recently had a lot of announcements around businesses deciding not to use plastic straws as they wreck havoc on the environment specially on marine lives. Disney Is The Latest Major Company To Eliminate Plastic Straws. Starbucks to ban plastics straws in all stores by 2020. Hyatt Announces Global Efforts to Reduce Single-Use Plastics.

Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Clever manages to offer products at a low price by not placing importance on the brand itself and the values related to it, thereby reducing, e.g., design and marketing costs. Singapore Airlines. Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Innovate like a serial entrepreneur!

Why Innovation Is Booming and Always Has Amid Crises

Stephen Shapiro

By 1981, Citibank’s market share of New York deposits had doubled, with a lot of the growth attributed to the ATM. The current hot platform is Zoom, and its market cap is roughly $48 billion. This is more than those of American Airlines, United Airlines, Delta, and JetBlue combined (approximately $4 billion , $7 billion , $12 billion , and $2 billion , respectively – at the time of writing).

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

He was flying on United Airlines as it introduced ‘United Rising.’ If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Brainzooming - All Posts Branding Creativity Innovation Marketing Strategic Thinking Strategy Tools

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? Who knew people cared so much about Amazon’s highly paid developers, marketers and middle managers featured in the New York Time’s controversial exposé. The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? Who knew people cared so much about Amazon’s highly paid developers, marketers and middle managers featured in the New York Time’s controversial exposé. The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

The urge to converge

The Future Shapers

Once you’ve proven the recipe, your next challenge is to achieve scale – often achieved through partnership or acquisition in order to access capital, routes to market and mainstream audiences. Except that there are new entrants coming in to the market, vying for your share. The airline industry is a prime example of a competitive marketplace where no-one gets to rest on their laurels.

“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. Decoupling helps entrepreneurs to hone in on one activity in the customer value chain that is currently being poorly delivered by the leading companies in the market. “Decoupling” the value chain is the next big strategy for digital innovation and business models.

The Whole Foods Strategy…Isn’t (Whole)

Matthew May

There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. When you can make being a cashier in a small specialty food market a highly sought-after position for a Gen Yer, you’re on to something. Think Southwest Airlines. Still, Fresh ‘n Easy tried coming into this market, with dismal results.

Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

Like Southwest Airlines’ obsession on being the lowest cost airlines or Alcoa’s obsession of having zero incidents in their factories or Amazon’s obsession on serving the customer what they want (even if they themselves don’t know what they want) or Apple’s obsession on design. . Great examples are the one’s that I have mentioned above (Alcoa, Southwest Airline, Apple or Amazon). . Premise.

The Value of One Good Idea

KindlingApp

After some quick research and discussion, Taheri and his team were soon off and running, marketing the freshly branded sport of BubbleBall to an untapped market. For example, in 1972, Southwest Airlines was in deep trouble: they had already been forced to sell a number of their aircraft, and were still losing money at a rapid rate. Southwest isn’t the only airline to benefit from one good idea.

PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

Often it is misused as a framework for assessing a specific market or even an organization itself. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries. It illuminates connections in the data so you can begin to defend your market value. Ticket prices will be one-third the current market rate, with an 80 percent reduction of emissions and noise, and.

The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

There is a myth In the sectors that are termed hard-to-abate industries such as petrochemicals, cement, steel, trucking, airlines, and shipping it is not possible to find non-fossil alternatives, and demand keeps rising. Long before we get to the last 21% of primary energy supply required directly by the hard-to-solve sectors, the market will have reacted, and incumbents will have changed strategy. Source: [link].

Crowdsourcing Internal Innovation

Collective Innovation

Product Innovation : Creates a difference with an existing product line and existing market, usually through features. Line extensions are one of the most common types for companies in a mature market. Experiential : In markets where most offerings are the same you can create a difference through the experience. For instance with airlines, you can create a difference by creating a better user experience if most airlines have the same expectation.

Practicing for an emerging future

Jeffrey Phillips

Consider that Thomas Watson, the CEO of IBM thought the total market for computers in the world was about 5 machines. But globalization, trade, interconnected airlines, access to education and travel means that what were once local outbreaks, easily controlled and perhaps quarantined, now spread exceptionally quickly. I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously.

BMI´s 55 pattern cards: ADD-ON

The BMI Lab Blog

This pattern requires a very sophisticated pricing and marketing strategy. This business pattern is especially interesting for hard-to-segment markets, where customer needs diverge vastly, and where just dividing products or services into different versions is not enough to guarantee an optimal value proposition for large numbers of customers. Airlines, car manufacturers, and software companies are usually creating and capturing value in this way. Pattern description.

Analysis Of The Next-Generation Mobility Value Chain

Corporate Innovation

Airbus has started experimenting with personal mobility drones as it considers entering the mobility services market. Car rental companies, and even airlines as we consider personal mobility drones and flying cars (and here ), could provide key areas of expertise to the new value chain and become important participants. Similarly, airlines contribute important expertise in big data exploitation, fleet acquisition, as well as fleet operations and management.

#1,653 – Amazfit Aeri Mask

Greatest. Idea. Ever.

As CNET puts it, “Many cities already require their residents to wear masks in public and major airlines have announced they will soon make them mandatory on flights. All in all, I hope that this technology continues to progress and that these innovative masks hit the market soon. The other day my friend made a desperate plea to Apple on Twitter: could you please make it so that I can unlock my phone while wearing a mask?

Change Your Thinking, Improve Your Results

Daniel Burrus

Just ask Delta Airlines , the British bank Tesco or any other company whose legacy software caused breakdowns and data breaches. One example is agility, the ability to respond quickly to changing events and market conditions—a seeming silver bullet. Just like old software that can shut down an entire airline, so, too, can legacy thinking cripple your organization.

Average company lifespan has shrunk to 10 years – Don’t be average!

Innovation 360 Group

Toys R Us had 14 percent of the toy market and $7 billion in revenues just before it was dissolved completely. WOW Airlines had to cease operations this year while more than thousands of their passengers were in the middle of their journeys. Technology is changing so rapidly now that the assumptions you made about the market a few years ago probably no longer hold true. Business Rescue: Part I. Everything is an S-Curve. Even you and even your company.

Official Launch of the PESTLED360

Innovation 360 Group

Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself. PESTLED can illuminate current influences, but more importantly, it can alert you to rapidly approaching changes and market dynamics across industries. It illuminates connections in the data so you can begin to defend your market value.

Coopetition

CREATORS

As a result, they reached the two top ranks in TV market and increased their value tremendously. The motivation to engage in coopetition can vary: Competitors may aim to increase the size of the current market, create a whole new market, become more efficient or improve their competitive position. The example of Samsung and Sony shows that this does not have to come at a cost of losing the market share or profitability.

The “Joy” of Innovation: What We Can Learn from the Story of Serial Innovator and Entrepreneur Joy Mangano

Idea to Value

She did nothing about this great idea and when Hartz, a large pet products and supply company, brought a similar product to market the very next year, Mangano made a promise to herself that the next time she had a great idea, she would bring it to market first. [4]. There are many categories where being first-to-market gives you a substantive advantage. Producer David O.

Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The Power of Markets. The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}.

Overcoming fixedness before being locked in amber

Jeffrey Phillips

The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market. These entrants have little or no stake in how the industry or market is built or its existing business models, and in fact can profit by radically changing the business model. Conversely we can see why it is difficult to innovate in the airline industry.

When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

The market is mature and over-satisfied. As markets mature, customers find it very easy to satisfy the jobs that are most important to them. When markets mature to this point, companies need to shift quickly. While it’s hard to improve the product in mature markets, Toys “R” Us could have innovated around the customer experience or its profit model to better serve its customers. Or maybe a small competitor with a leaner workforce is stealing away market share.

Book Review – Humanocracy by Gary Hamel & Michele Zanini

Rmukesh Gupta

The Power of Markets. The authors also provide examples of organisations that are already living one of these principles already within their organisations { Svenska Handelsbanken , Vinci , Morning Star , Intel , Bridgewater , Alcoholics Anonymous , Southwest Airlines , 3M , etc}. Overview: Gary Hamel has been one of my favorite authors and management guru’s.

Robotic Process Automation: what changes with the automation process

mjvinnovation

By 2020, automation and artificial intelligence will reduce the needs of employees in shared service centers by up to 65%, according to Gartner, who also says that the RPA market will exceed $ 1 billion worldwide by 2020. American Express Global Business Travel uses RPA to automate the process of canceling an airline ticket and issuing refunds. For example, companies like airlines employ thousands of customer service agents, but customers are still waiting in line.

Oil and Water: Why Corporations and Startups Rarely Mix

Game-Changer

This is a common occurrence, yet it usually happens in the growth stage of a new venture after achieving market-fit; not at the start. But, frankly, we’re not building an airliner. Illustration by Christian Laborin. There are many experienced, talented and well intentioned people who are, without knowing, blockers to innovation.