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How the Customer in 9C Saved Continental Airlines from Bankruptcy

Innovation Excellence

GUEST POST from Howard Tiersky When Gordon Bethune took over as CEO of Continental Airlines in 1994, the carrier had just emerged from its second bankruptcy and was headed for their third and potentially final round.

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Yet Another Interesting Safety Announcement by an Airline

Rmukesh Gupta

Here is another interesting in-flight safety announcement by Turkish Airline. It is always great to see brands and businesses having fun and collaborate with each other, just like the Lego team and the Turkish Airlines have done so for this campaign. . Ideas Marketing Airline safety announcement Lego Lego movies Turkish Airlines

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. No, the Southwest Airlines ticketing area went with an over the top death theme for its Halloween decorations: multiple hanging skeletons, ghosts, and tombstones (sitting on an overhang, front and center) featuring RIP (Rest in Peace) on them.

eBook 74
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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. United Airlines is at the forefront of recent business and general news due to having forcibly removed a passenger from a partner airline flight.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. At Southwest, Kelleher chose to run an airline in a very different manner. Kelleher once said, “"I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline.

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Next Generation Loyalty – Part One

Innovation Excellence

Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer … Continue reading → marketing airline miles customer loyalty hotel points Jobs-to-be-Done JTBD loyalty rewards

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Are You Setting Yourself Up For Failure

Rmukesh Gupta

The Situation : My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. A few weeks back, I got an email from the airline announcing that they will equip their aircrafts with wi-fi and if I downloaded an app, I shall be able to have access to an array of inflight entertainment options. I have flown atleast three more sectors since the announcement and I am yet to see in-flight entertainment in the airline.

System 52
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Exciting Innovations at CES 2020

Yet2

This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Earlier this month, we were among the 175,000+ industry professionals who attended CES 2020 in Las Vegas.

Tips 74
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PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

Rmukesh Gupta

Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing … Continue reading "PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn" Marketing Podcast Branding delta airlines DEnise Lee Yohn fusion orgqanisational cultureWho is on the show: In this episode, we host Denise Lee Yohn.

Culture 56
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The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. One example is agility—the ability to respond quickly to changing events and market conditions. Just as old software shut down an entire airline, legacy thinking can cripple your organization.

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The Sky’s the Limit with Open Innovation

IdeaConnection

As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Settings its Sights on Being the World’s Leading Digital Airline. With the launch of our Digital Innovation Blueprint, we aim to be the leading digital airline in the world.”. Open Innovation Digital Innovation Blueprint Singapore Airlines and open innovation

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PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

Rmukesh Gupta

Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing … Continue reading "PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn" Marketing Podcast Branding delta airlines DEnise Lee Yohn fusion orgqanisational cultureWho is on the show: In this episode, we host Denise Lee Yohn.

Culture 40
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The Double-Handed Approach to Innovation

Destination Innovation

Start by focussing on the market leading product (or products). Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else?

Examples 229
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When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

The market is mature and over-satisfied. As markets mature, customers find it very easy to satisfy the jobs that are most important to them. When markets mature to this point, companies need to shift quickly. While it’s hard to improve the product in mature markets, Toys “R” Us could have innovated around the customer experience or its profit model to better serve its customers. Or maybe a small competitor with a leaner workforce is stealing away market share.

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You Might Need a Loyalty Program If…

Business and Tech

As a marketer, there are some telltale signs to look out for that may indicate that you need a loyalty program: 1. Look at the airline, hotel, rental car, and specialty retail industries.

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Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. The parade of eliminated airline brands welcomes another, while customers fume with rising prices and deteriorating service.

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. Will infrastructure develop in key markets to support both adequately anyway?

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Comment on Turning Failure into Success by marvidigile

Stephen Shapiro

Your observation is correct especially with the United Airlines fiasco, most companies learned their lesson pretty well. Customer experience is now the new marketing and social media is a very accessible channel. Customers today know what they want and they’re not afraid to vent their dissatisfaction over Facebook and Twitter. Most organisations also built their own alerts whenever someone mentions them online.

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Understanding the Building Blocks of Hospitality

Business and Tech

Connecting the operational knowledge with a particular interest area — such as finance, marketing, technology, or sales — will help build a strong career. Jan Carlzon, ex-CEO of SAS Airlines, described each occasion when a guest interacts with the hotel or restaurant as “moments of truth.”

Industry 130
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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

Huge changes are afoot, as market disruption pressures companies from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021. Will infrastructure develop in key markets to support both adequately anyway?

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Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). We use the framework to try to explain the level of profitability in these markets.

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Intentions (Announcements) Vs Actions

Rmukesh Gupta

American Airlines Lays Down the Straw. Ideas Marketing Ban on Plastic Straw Disney Mariott PR announcements Sea TurtleThe Announcements. We have recently had a lot of announcements around businesses deciding not to use plastic straws as they wreck havoc on the environment specially on marine lives. Disney Is The Latest Major Company To Eliminate Plastic Straws. Starbucks to ban plastics straws in all stores by 2020. Hyatt Announces Global Efforts to Reduce Single-Use Plastics.

Video 40
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Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

He was flying on United Airlines as it introduced ‘United Rising.’ If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

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Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Clever manages to offer products at a low price by not placing importance on the brand itself and the values related to it, thereby reducing, e.g., design and marketing costs. Singapore Airlines. Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Innovate like a serial entrepreneur!

Groups 60
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Why Companies May Benefit from More Transparency about Product Drawbacks

Michael Roberto

They market all the benefits, and typically, they minimize any discussion of the limitations or drawbacks of the product. Think about Southwest Airlines. we offer you on-time flights, low fares, friendly service, and no baggage fees, BUT we don't assign seats, have no first class and no meals, and won't transfer your bags to other airlines. customer satisfaction loyalty marketing transparency

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Weird And Wonderful Places Companies Have Found To Advertise

The Human Factor

But many businesses are taking risks in this regard, plastering their marketing materials practically everywhere you can imagine, in the hope of gaining brand value. The fantastic thing about the piece of marketing was that it appeared to give off steam like a regular cup of Joe.

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Why Innovation Is Booming and Always Has Amid Crises

Stephen Shapiro

By 1981, Citibank’s market share of New York deposits had doubled, with a lot of the growth attributed to the ATM. The current hot platform is Zoom, and its market cap is roughly $48 billion.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? Who knew people cared so much about Amazon’s highly paid developers, marketers and middle managers featured in the New York Time’s controversial exposé. The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers? Who knew people cared so much about Amazon’s highly paid developers, marketers and middle managers featured in the New York Time’s controversial exposé. The airline created branded packets of chips, candy and cereal bars that doubled as tickets for a Transavia flight.

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What is Innovation?

Business Innovation Design

That “something” can be in the form of products, services, experiences, technologies, features, processes, brands, policies, communication, business model, go-to-market, and system. Unmet needs of large groups of people create a gap in the market that drive demand.

Design 83
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The Whole Foods Strategy…Isn’t (Whole)

Matthew May

There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. When you can make being a cashier in a small specialty food market a highly sought-after position for a Gen Yer, you’re on to something. Think Southwest Airlines. Still, Fresh ‘n Easy tried coming into this market, with dismal results.

Strategy 186
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The urge to converge

The Future Shapers

Once you’ve proven the recipe, your next challenge is to achieve scale – often achieved through partnership or acquisition in order to access capital, routes to market and mainstream audiences. Except that there are new entrants coming in to the market, vying for your share. The airline industry is a prime example of a competitive marketplace where no-one gets to rest on their laurels.

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How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Brainzooming - All Posts Branding Creativity Innovation Marketing Strategic Thinking Strategy ToolsI was trying to shake a lingering stress headache, while feeling good about getting home an hour earlier, even though I’d passed up my direct flight to be able to do it. Suddenly, Facebook Messenger buzzed.

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“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. Decoupling helps entrepreneurs to hone in on one activity in the customer value chain that is currently being poorly delivered by the leading companies in the market. “Decoupling” the value chain is the next big strategy for digital innovation and business models.

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The Value of One Good Idea

KindlingApp

After some quick research and discussion, Taheri and his team were soon off and running, marketing the freshly branded sport of BubbleBall to an untapped market. For example, in 1972, Southwest Airlines was in deep trouble: they had already been forced to sell a number of their aircraft, and were still losing money at a rapid rate. Southwest isn’t the only airline to benefit from one good idea.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

Like Southwest Airlines’ obsession on being the lowest cost airlines or Alcoa’s obsession of having zero incidents in their factories or Amazon’s obsession on serving the customer what they want (even if they themselves don’t know what they want) or Apple’s obsession on design. . Great examples are the one’s that I have mentioned above (Alcoa, Southwest Airline, Apple or Amazon). . Premise.

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Crowdsourcing Internal Innovation

Collective Innovation

Product Innovation : Creates a difference with an existing product line and existing market, usually through features. Line extensions are one of the most common types for companies in a mature market. Experiential : In markets where most offerings are the same you can create a difference through the experience. For instance with airlines, you can create a difference by creating a better user experience if most airlines have the same expectation.

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Practicing for an emerging future

Jeffrey Phillips

Consider that Thomas Watson, the CEO of IBM thought the total market for computers in the world was about 5 machines. I'm writing this in the stages of the corona virus outbreak in the United States where we've finally decided to take the virus and its impact seriously.

Trends 218
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Analysis Of The Next-Generation Mobility Value Chain

Corporate Innovation

Airbus has started experimenting with personal mobility drones as it considers entering the mobility services market. Car rental companies, and even airlines as we consider personal mobility drones and flying cars (and here ), could provide key areas of expertise to the new value chain and become important participants. Similarly, airlines contribute important expertise in big data exploitation, fleet acquisition, as well as fleet operations and management.

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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

Often it is misused as a framework for assessing a specific market or even an organization itself. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries.

Groups 63
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The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

There is a myth In the sectors that are termed hard-to-abate industries such as petrochemicals, cement, steel, trucking, airlines, and shipping it is not possible to find non-fossil alternatives, and demand keeps rising. Long before we get to the last 21% of primary energy supply required directly by the hard-to-solve sectors, the market will have reacted, and incumbents will have changed strategy. Source: [link].

Report 121
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THE KEY TO THOMAS EDISON’S INCREDIBLE INNOVATIVE CREATIVITY: ADAPTATION

Imagineer7

If, for instance, using the established system you want to connect one hundred markets with one another, and if you do it all with direct point-to-point deliveries, it will take one hundred times ninety-nine — or 9,900 — direct deliveries. CAN THE CONTEXT BE ADAPTED FOR A DIFFERENT MARKET?

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#1,653 – Amazfit Aeri Mask

Greatest. Idea. Ever.

As CNET puts it, “Many cities already require their residents to wear masks in public and major airlines have announced they will soon make them mandatory on flights. All in all, I hope that this technology continues to progress and that these innovative masks hit the market soon.