Yet Another Interesting Safety Announcement by an Airline

Rmukesh Gupta

Here is another interesting in-flight safety announcement by Turkish Airline. It is always great to see brands and businesses having fun and collaborate with each other, just like the Lego team and the Turkish Airlines have done so for this campaign. .

Branding Strategies – A Scary Mistake for Southwest Airlines


I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines


The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises.

Are You Setting Yourself Up For Failure

Rmukesh Gupta

The Situation : My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. I have flown atleast three more sectors since the announcement and I am yet to see in-flight entertainment in the airline.

Exciting Innovations at CES 2020


This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Earlier this month, we were among the 175,000+ industry professionals who attended CES 2020 in Las Vegas.

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The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps.

PBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

Rmukesh Gupta

Who is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations.

The Sky’s the Limit with Open Innovation


As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors. Settings its Sights on Being the World’s Leading Digital Airline.

Brands In Memoriam 2012


Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established.

Comment on Turning Failure into Success by marvidigile

Stephen Shapiro

Your observation is correct especially with the United Airlines fiasco, most companies learned their lesson pretty well. Customer experience is now the new marketing and social media is a very accessible channel. Customers today know what they want and they’re not afraid to vent their dissatisfaction over Facebook and Twitter. Most organisations also built their own alerts whenever someone mentions them online.

Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4


Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Clever manages to offer products at a low price by not placing importance on the brand itself and the values related to it, thereby reducing, e.g., design and marketing costs.

Brand Strategy – Giving Employees Time with a New Brand Promise


He was flying on United Airlines as it introduced ‘United Rising.’ A brand starts by understanding what the market perceives about it and how much latitude it has to change. When a brand strategy change is planned, what happens first?

Intentions (Announcements) Vs Actions

Rmukesh Gupta

American Airlines Lays Down the Straw. Ideas Marketing Ban on Plastic Straw Disney Mariott PR announcements Sea TurtleThe Announcements. We have recently had a lot of announcements around businesses deciding not to use plastic straws as they wreck havoc on the environment specially on marine lives. Disney Is The Latest Major Company To Eliminate Plastic Straws. Starbucks to ban plastics straws in all stores by 2020. Hyatt Announces Global Efforts to Reduce Single-Use Plastics.

Four Mind-Bending Business Models to Shake Up 2016


But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

Four Mind-Bending Business Models to Shake Up 2016


But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. What does that mean for marketers?

The urge to converge

The Future Shapers

Once you’ve proven the recipe, your next challenge is to achieve scale – often achieved through partnership or acquisition in order to access capital, routes to market and mainstream audiences. Except that there are new entrants coming in to the market, vying for your share.

How to Generate 100+ Cool Product Names in a Hurry!


I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Brainzooming - All Posts Branding Creativity Innovation Marketing Strategic Thinking Strategy Tools

The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

There is a myth In the sectors that are termed hard-to-abate industries such as petrochemicals, cement, steel, trucking, airlines, and shipping it is not possible to find non-fossil alternatives, and demand keeps rising. Source: [link].

The Whole Foods Strategy…Isn’t (Whole)

Matthew May

There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. Think Southwest Airlines.

“Decouple” the Value Chain to Drive Digital Disruption


In the case of the travel industry, hotels, airlines, and tour operators decided to bypass the travel agencies and offer their services directly to consumers over the internet. Decoupling helps entrepreneurs to hone in on one activity in the customer value chain that is currently being poorly delivered by the leading companies in the market. “Decoupling” the value chain is the next big strategy for digital innovation and business models.



As a result, they reached the two top ranks in TV market and increased their value tremendously. The example of Samsung and Sony shows that this does not have to come at a cost of losing the market share or profitability.

Crowdsourcing Internal Innovation

Collective Innovation

Product Innovation : Creates a difference with an existing product line and existing market, usually through features. Line extensions are one of the most common types for companies in a mature market.

Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

Like Southwest Airlines’ obsession on being the lowest cost airlines or Alcoa’s obsession of having zero incidents in their factories or Amazon’s obsession on serving the customer what they want (even if they themselves don’t know what they want) or Apple’s obsession on design. . Great examples are the one’s that I have mentioned above (Alcoa, Southwest Airline, Apple or Amazon). . Premise.

BMI´s 55 pattern cards: ADD-ON

The BMI Lab Blog

This pattern requires a very sophisticated pricing and marketing strategy. Airlines, car manufacturers, and software companies are usually creating and capturing value in this way. Pattern description. Add-on pattern card illustration.

Analysis Of The Next-Generation Mobility Value Chain

Corporate Innovation

Airbus has started experimenting with personal mobility drones as it considers entering the mobility services market. Similarly, airlines contribute important expertise in big data exploitation, fleet acquisition, as well as fleet operations and management.

Change Your Thinking, Improve Your Results

Daniel Burrus

Just ask Delta Airlines , the British bank Tesco or any other company whose legacy software caused breakdowns and data breaches. One example is agility, the ability to respond quickly to changing events and market conditions—a seeming silver bullet.

Change 100

The Value of One Good Idea


After some quick research and discussion, Taheri and his team were soon off and running, marketing the freshly branded sport of BubbleBall to an untapped market. For example, in 1972, Southwest Airlines was in deep trouble: they had already been forced to sell a number of their aircraft, and were still losing money at a rapid rate. Southwest isn’t the only airline to benefit from one good idea.

When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

The market is mature and over-satisfied. As markets mature, customers find it very easy to satisfy the jobs that are most important to them. When markets mature to this point, companies need to shift quickly. Even Southwest Airlines?—?famously In nascent markets?—?think

Customer Experience: How customer journey impacts business


The business success, whatever its market, is closely linked to the customer experience. In the Thomson Reuters Annual Report, Customer Experience is one of the biggest concerns of large companies leaders.

Oil and Water: Why Corporations and Startups Rarely Mix


This is a common occurrence, yet it usually happens in the growth stage of a new venture after achieving market-fit; not at the start. But, frankly, we’re not building an airliner. Illustration by Christian Laborin.

The “Joy” of Innovation: What We Can Learn from the Story of Serial Innovator and Entrepreneur Joy Mangano

Idea to Value

She did nothing about this great idea and when Hartz, a large pet products and supply company, brought a similar product to market the very next year, Mangano made a promise to herself that the next time she had a great idea, she would bring it to market first. [4]. There are many categories where being first-to-market gives you a substantive advantage. Producer David O.

Average company lifespan has shrunk to 10 years – Don’t be average!

Innovation 360 Group

Toys R Us had 14 percent of the toy market and $7 billion in revenues just before it was dissolved completely. WOW Airlines had to cease operations this year while more than thousands of their passengers were in the middle of their journeys. Technology is changing so rapidly now that the assumptions you made about the market a few years ago probably no longer hold true. Business Rescue: Part I. Everything is an S-Curve. Even you and even your company.

Overcoming fixedness before being locked in amber

Jeffrey Phillips

The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market. These entrants have little or no stake in how the industry or market is built or its existing business models, and in fact can profit by radically changing the business model. Conversely we can see why it is difficult to innovate in the airline industry.

Robotic Process Automation: what changes with the automation process


Financial market service organizations are at the forefront of the Robotic Process Automation movement, discovering ways to use software to streamline business processes without increasing employee numbers or costs.

Five Reasons Companies Fail at Customer Experience Delivery

Legacy Innovation Group

Well–conceived, well–designed, and well–delivered customer experiences are the core foundation for achieving the sort of marketplace leadership that has become the hallmark of companies like Amazon, Apple, Disney, Southwest Airlines, and Zappos.

What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital products in the hands of customers, such as banking, airline or music apps, represent the last piece of the digitization puzzle since many of the back-end systems and processes became computerized over the last several decades. Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level.

You Are What You Eat, but Not What You Tweet – Thoughts from the Road


” No truer words from a great guy that advises us on inbound marketing. I just got A-List status on Southwest Airlines. What You Get Traveling. First trip of the year, and I started getting a sore throat by the first morning. How did I not build up more immunity than THAT?

20 Ways to Think & Act Like an Innovator

The Future Shapers

To innovate means to introduce something new of value to the market. He is trying something new and he is failing hard, which often happens when you try to introduce something new to the market. 1 – DARE TO BE DIFFERENT (even a little crazy).

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5 Practices for Leaders of the Future #FutureOfWork

Rmukesh Gupta

This means that they remain constantly in touch with their customers/partners and employees who are customer facing, partner facing and use them as the source of identifying what is happening in the market place.

Why you need extreme constraints to fuel innovation


They talk about Zappos, Southwest Airlines, and Aravind Eye Hospitals to drive home the point about turning a constraint, such as resource, time, and method, into a winning opportunity. Have you heard of the “Prakash Lab”?

Stockholm Innovations for the New Year and Beyond

Innovation 360 Group

Thinking about my flight experience, I recognized that KLM, the huge Dutch carrier, seized the opportunity to increase market share by teaming with Air France. Today, the merged Air France and KLM Airlines, once rivals, transport nearly 90 million passengers annually.

Aurea Experience 18's Mainstage Keynote by AWS on the Advantages of Graph Databases


Speakers include more than a dozen customers from organizations such as American Airlines, Carlson Wagonlit Travel, Citi, Commvault, International Committee of the Red Cross, Lloyds Banking Group, Morgan Stanley, Pearson, Schaeffler, Vodafone Ukraine and more.