How B2B2C Drives Digitalization and the Innovation of New Business Models
Innovation 360
JUNE 26, 2016
Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. None is B2B only. Defining B2B2C. Leading Firms in This New Space.
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