BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

Tullio Siragusa

MARCH 18, 2019

With the volume and different types of data we have available today companies can run more sophisticated analysis in more granular ways. Whether you are a B2B or B2C company is irrelevant because the customers are people. Co-managed teams can be treated as internal markets. What about the employee experience with the company?

Leadership 54

Leadership Data Company Marketing 54

mjvinnovation

JUNE 3, 2019

Low-frequency networks will use the same radio bands that current technology uses, but the coding signal changes and wider channel bands will allow speeds up to 50% better than the best 4G LTE available on the market today. Not to mention what you can do in terms of online business generation, communication, marketing, sales, etc.

Technology 40

Technology Change Internet of things Data 40

Tullio Siragusa

MARCH 18, 2019

With the volume and different types of data we have available today companies can run more sophisticated analysis in more granular ways. Whether you are a B2B or B2C company is irrelevant because the customers are people. Co-managed teams can be treated as internal markets. What about the employee experience with the company?

Leadership 48

Leadership Data Company Marketing 48

The Inovo Group

JULY 24, 2018

In the 79 years since, the Dow polyethylene platform has grown to encompass six distinct product families selling over forty product categories into multiple markets across a wide variety of industries. In 1939, Dow Chemical introduced polyethylene to the world as an insulating material for radar cables. Platform Fundamentals.

Technology 40

Technology Design System Software 40

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. Marketing services (e.g., advertising, marketing, journalism, PR).

Tips 65

Tips Study Underperforming Technical Team Report 65

IM Insights

JANUARY 6, 2022

If you were digging up gold from a mine shaft, no one would complain that you didn’t have a detailed plan and metrics to sell it in the market. It doesn’t matter if it’s B2B, B2C, B2G, a network, a platform, or anything else not yet invented. Social media companies are similar to a mining operation. The value is clear. Lessons Learned.

Innovation 52

Innovation Project Data Course 52

The BMI Lab Blog

NOVEMBER 30, 2020

Embedding interactive content such as quizzes, polls, forms, or giveaways can help you boost your marketing and get feedback from your visitors. You should try to go with paid ad campaigns if you want to reach a wider audience (for B2B solutions, that might look different). Our recommendation: Typeform , Outgrow or Apester.

Tools 78

Tools Video Brainstorming Design 78

Innovation 360

JUNE 26, 2016

Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. None is B2B only. Defining B2B2C. Leading Firms in This New Space.

Case Study 45

Case Study Analysis Design Thinking Innovation 45

Innovation 360 Group

JUNE 25, 2016

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. None is B2B only.

Innovation 40

Innovation Analysis Design Thinking Industry 40

Tullio Siragusa

JULY 15, 2019

Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.

Competition 90

Competition Marketing Company Culture 90

Tullio Siragusa

JULY 15, 2019

Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.

Competition 48

Competition Marketing Company Culture 48

The BMI Lab Blog

FEBRUARY 10, 2020

If the race in the wearables industry started long before Apple brought its Apple Watch to the market, this year’s CES marks a new chapter in the still young history of smart watches. For those of you that follow the BMI Lab since day 1, you may have seen our business model analysis of Netflix.

Innovation 52

Innovation Data Industry Disruption 52