Gregg Fraley

FEBRUARY 6, 2019

Why Don’t B2B Companies Use Qualitative Research? Qualitative research is an effective way to understand your market better. B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Open-ended Questions Are Powerful.

Technical Review 53

Technical Review Study Marketing Survey 53

Brunner

DECEMBER 2, 2019

The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Lead Nurturing is the Nature of Automated Marketing.

Software 40

Software Data System Marketing 40

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! CB is a graduate of the New School for Social Research.

Leadership 52

Leadership Roadmap Video Marketing 52

Thinkers360 - Thought Leader Interviews

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Video 52

Video Trends Meeting Leadership 52

Thinkers360 - Thought Leader Interviews

DECEMBER 26, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Technical Review 52

Technical Review Management Conference Generative AI 52

Thinkers360 - Thought Leader Interviews

OCTOBER 29, 2022

She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020).

Leadership 52

Leadership Tips Video Report 52

Thinkers360 - Thought Leader Interviews

JANUARY 26, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! I worked on big research projects in both Government and private organisations.

Leadership 52

Leadership Video Culture Training 52

Thinkers360 - Thought Leader Interviews

APRIL 29, 2023

Susan is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Analytics 2023 , Top 50 Global Thought Leaders and Influencers on Supply Chain 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (EMEA) , among others.

Data 59

Data Leadership Video Big Data 59

BrainZooming

MAY 17, 2017

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.

Marketing 91

Marketing Strategy Strategy Knowledge Base 91

BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Sam is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on CRM 2023, Top 50 Global Thought Leaders and Influencers on Security 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) , among others.

Software Review 59

Software Review Technical Review Leadership Industry 59

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

She is featured in the annual recognitions of Thinkers360: Top 50 Global Thought Leaders and Influencers on Management 2022, Top 50 Global Thought Leaders and Influencers on Change Management 2022, and 150 Women B2B Thought Leaders You Should Follow in 2022. Thinkers360: What’s your main advice for upcoming thought leaders?

Change 52

Change Leadership Video Management 52

Thinkers360 - Thought Leader Interviews

SEPTEMBER 19, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Thinkers360: How do you utilize Thinkers360?

Software 52

Software Trends Leadership Engagement 52

Thinkers360 - Thought Leader Interviews

MARCH 18, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Technology 52

Technology Internet of things ChatGPT Leadership 52

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2023

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Fractional CTO 52

Fractional CTO Technical Review Leadership CTO 52

Thinkers360 - Thought Leader Interviews

AUGUST 18, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Handbook 52

Handbook Leadership Industry Report 52

Thinkers360 - Thought Leader Interviews

NOVEMBER 19, 2022

Thinkers360 Leaderboards: 175 Women B2B Thought Leaders You Should Follow in 2023 , The Year’s Most Popular Books from Thinkers360 Thought Leaders (1H’22) Thought Leader Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Gena holds a Ph.D.

Leadership 52

Leadership Video Report Strategy 52

Thinkers360 - Thought Leader Interviews

OCTOBER 15, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Software Engineering 52

Software Engineering Software Leadership Video 52

New Markets Advisors

JUNE 28, 2019

The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are And What To Do About It We often talk about how the world is changing faster than ever.

Marketing 40

Marketing Trends Roadmap Agile 40

Thinkers360 - Thought Leader Interviews

NOVEMBER 5, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Leadership 52

Leadership Video Engagement Tools 52

Thinkers360 - Thought Leader Interviews

OCTOBER 9, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Leadership 52

Leadership Culture Video Report 52

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. Steven Forth: Ibbaka was founded by a group of six people who have worked together in different configurations over several decades at different companies on different open source projects.

Design Thinking 299

Design Thinking Design Innovation Software 299

etventure

FEBRUARY 26, 2020

Because platforms have many competitive advantages over traditional linear companies, they are also becoming increasingly popular in business-to-business (B2B) markets. have long dominated every area of life, the race for digital platforms in B2B has only just begun. Unlike the consumer business, where Amazon & Co.

Industry 75

Industry Strategy Strategy Competition 75

Brunner

JULY 29, 2022

When it comes to home improvement projects, do-it-yourselfers span all age ranges, from young adults to seniors. . In particular, the company wanted to connect with Millennials, born between 1981 and 1996, who are first- or second-time homeowners and have renovations or ongoing projects to complete. . Learn how you can, too. .

Company 75

Company Video Groups Project 75

Brunner

NOVEMBER 30, 2020

If we took a 1000-piece puzzle and walked around any B2B company, scattering the puzzle pieces as we wondered, this would be a good illustration of their data maturity. For the last decade data has exponentially grown, unchecked, into places so remote that most B2B executives have given up looking for it. Let’s keep it going….

Data 40

Data Report Meeting Project 40

Thinkers360 - Thought Leader Interviews

SEPTEMBER 25, 2022

Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! Contact us to discuss any of your project needs at info@thinkers360.com

Video 52

Video Leadership Technology Report 52

Board of Innovation

JUNE 6, 2022

What B2B’s need next Asset heavy industrials should exploit their existing technologies. Conclusion Let's talk In recent years Industrial B2B companies have expended significant resources to keep up with the latest technologies, incorporating the use of AI, ML, Blockchain and IoT devices in their assets.

Technology 40

Technology Industry Trends Examples 40

Idea to Value

FEBRUARY 8, 2021

Circling back to risk and innovation, let’s look at what risk means for innovators, or in other words, people that are trying to introduce something new (anything from products and services to process improvements) to the market. How will the market respond to it? For example: How can you make your idea happen?

Innovation 188

Innovation Competition Marketing Examples 188

mjvinnovation

APRIL 12, 2021

With an obstinate focus on understanding users’ needs, startups (essentially) inaugurated a new modus operandi in the market, offering simple, intuitive and easy problem solving experiences. It doesn’t matter whether or not your company is in a market that is used to offering good experiences. How does B2E work?

Company 52

Company Trends Competition Examples 52

Innovation 360

JUNE 26, 2016

Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. None is B2B only. Defining B2B2C. All have moved into the B2B2C model.

Case Study 45

Case Study Analysis Design Thinking Innovation 45

Innovation 360 Group

MAY 18, 2020

This applies to both B2B and B2C businesses and across industries. Thinking about how to invest in the different horizons is like investing in the stock market. When investing in the stock market you need to consider each stock’s volatility. Expecting the same type of return from projects in different horizons.

Product Development 52

Product Development How To Ideation Project 52

Gregg Fraley

AUGUST 1, 2018

Discover Ideas for Long Term and Tactical Innovation Projects. Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). Ideas for innovation projects emerge from the intensive sessions. GFi guarantees its work.

Technology 50

Technology Internet of things Ideation Artificial Inteligence 50

Innovation 360 Group

JUNE 25, 2016

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. None is B2B only.

Innovation 40

Innovation Analysis Design Thinking Industry 40

whataventure

NOVEMBER 2, 2020

Too many startups invest much of their time and money in marketing for their products and they often stop right there, thinking the customers will just come on their own. about our exciting new projects and companies. BONUS : download two scripts that you can follow in your next cold call to make it a success.).

How To 98

How To Tips Guidelines Meeting 98

Gijs Van Wulfen

AUGUST 21, 2014

And Stage-Gate Guru Robert Cooper shows that of every seven new product/service projects, about four enter development, 1.5 FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. are launched, and only one succeeds.

Innovation 106

Innovation Innovation Processes Study Culture 106

The BMI Lab Blog

NOVEMBER 30, 2020

The (non-exhaustive) list below is the result of a running monitoring in the past two years: discussions and projects with our clients, projects with incubators, blog articles of famous entrepreneurs, meetups, tech listings by journalists, and more. Before buying expensive licenses, go check Flaticon , The Noun Project and Iconfinder.

Tools 78

Tools Video Brainstorming Design 78

Innovation Excellence

AUGUST 7, 2020

After working in the tourism industry and language training in B2B, she took her nunchaku to shake up the world of innovation! She naturally joined Louis Zero’s team as Shake my Firm project manager and then took on the development of Louis Zero workshop as a whole. Could you describe for us the successive steps and timeline?

Underperforming Technical Team 87

Underperforming Technical Team Training Design Project 87