Tullio Siragusa

JUNE 5, 2023

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

etventure

FEBRUARY 26, 2020

Seven of the ten most valuable companies are now operating as interaction managers between supplier and consumer. Because platforms have many competitive advantages over traditional linear companies, they are also becoming increasingly popular in business-to-business (B2B) markets. Only very few companies have this.

Industry 75

Industry Strategy Strategy Competition 75

New Markets Advisors

JUNE 28, 2019

The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are Dave Farber is a strategy and innovation consultant at New Markets Advisors.

Marketing 40

Marketing Trends Roadmap Agile 40

mjvinnovation

JANUARY 3, 2019

Buyer personas provide tremendous structure and insight for your company. Is the traditional segmentation enough to develop a strategy in sales or marketing? In most companies the customer segmentation is performed by company revenues. B2B & B2C. The more detailed you are, the better. Corporate personas.

Product Development 40

Product Development Marketing Company Strategy 40

mjvinnovation

JANUARY 3, 2019

Buyer personas provide tremendous structure and insight for your company. Is the traditional segmentation enough to develop a strategy in sales or marketing? In most companies the customer segmentation is performed by company revenues. B2B & B2C. The more detailed you are, the better. Corporate personas.

Product Development 40

Product Development Marketing Company Strategy 40

The BMI Lab Blog

JULY 28, 2022

But what is the “secret sauce” of winning athletes and companies? Even in unfavorable situations overwhelming success and sustainable competitive advantage can be created by many small improvements, innovations and changes of the holistic approach with which a company aspires to reach its vision.

Technical Review 52

Technical Review Competition Innovation Handbook 52

Tullio Siragusa

JULY 15, 2019

Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.

Competition 90

Competition Marketing Company Culture 90

Tullio Siragusa

JUNE 29, 2020

Most business leaders, irrespective of the market they are in, consistently push to maximize growth, profitability, and value of their business. They devise innovative strategies to strive through economic upheavals and achieve their planned objectives and target. Satisfied Employees and Customers Translate into Business Success.

Training 103

Training Engagement Policies Survey 103

The Human Factor

MARCH 3, 2020

By definition , it is your plan for making profits and the strategy that outlines how your company is going to function and what you will do. After making the product, you sell it to companies that want to buy it. This can be done in a physical store or as an e-commerce company. What is a business model? Manufacturer.

Strategy 36

Strategy Strategy Marketing Company 36

The BMI Lab Blog

AUGUST 4, 2017

This pattern requires a very sophisticated pricing and marketing strategy. Today, people usually compare prices at Internet platforms, so companies following this business model face strong competition, where winners take it all, as long as the customer will pay extras just to the company first selected.

Software 45

Software Competition Strategy Strategy 45

Tullio Siragusa

JULY 15, 2019

Before the development of the marketing concept as a management philosophy in the 1950s, marketing was defined essentially as selling. The traditional view of marketing up to that time was that marketing was responsible for creating demand for what farms, factories, forests, fishing, and mines could produce.

Competition 48

Competition Marketing Company Culture 48

Tullio Siragusa

JUNE 29, 2020

Most business leaders, irrespective of the market they are in, consistently push to maximize growth, profitability, and value of their business. They devise innovative strategies to strive through economic upheavals and achieve their planned objectives and target. Satisfied Employees and Customers Translate into Business Success.

Training 48

Training Engagement Policies Survey 48

Tullio Siragusa

MARCH 18, 2019

Customer experience has become a top focus in recent years for most companies. How people relate with the world around them can have significant implications on how a company serves them. With the volume and different types of data we have available today companies can run more sophisticated analysis in more granular ways.

Leadership 54

Leadership Data Company Marketing 54

Innovation 360

JUNE 26, 2016

Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Defining B2B2C. Case Study: Amazon.

Case Study 45

Case Study Design Thinking Analysis Innovation 45

Tim Kastelle

MARCH 13, 2016

It turns out more essential than ever for corporations to find ways how they can balance their innovation portfolio and to evaluate which structures, strategies and resources they have to put in place. Most companies will continue to favor a “safer” approach in the time ahead, even while facing disruption.

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

New Markets Advisors

MARCH 26, 2019

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. at least in a B2C context.

Technical Review 49

Technical Review Survey Marketing Study 49

Tullio Siragusa

MARCH 18, 2019

Customer experience has become a top focus in recent years for most companies. How people relate with the world around them can have significant implications on how a company serves them. With the volume and different types of data we have available today companies can run more sophisticated analysis in more granular ways.

Leadership 48

Leadership Data Company Marketing 48

New Markets Advisors

OCTOBER 11, 2018

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts.

Software Review 40

Software Review Roadmap Software Study 40

Innovation 360 Group

JUNE 25, 2016

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. Leading Firms in This New Space.

Innovation 40

Innovation Design Thinking Analysis Industry 40

Innovation 360 Group

MAY 18, 2020

This applies to both B2B and B2C businesses and across industries. The fastest growing companies interpret innovation through multiple lenses. Thinking about how to invest in the different horizons is like investing in the stock market. When investing in the stock market you need to consider each stock’s volatility.

Product Development 52

Product Development How To Ideation Project 52

The BMI Lab Blog

NOVEMBER 30, 2020

Webflow has the same functionality with the added benefit of having a working back-end code – so your company/team can take it further. Embedding interactive content such as quizzes, polls, forms, or giveaways can help you boost your marketing and get feedback from your visitors. Every landing page or website needs a domain name.

Tools 78

Tools Video Brainstorming Design 78

The Human Factor

APRIL 20, 2021

Whether your business is B2B or B2C, gaining month over month new traffic is one of the critical goals of any marketing team. All your competitors are making robust use of internet marketing in some form or the other. The goal is to growth hack, not just market your product. Email Marketing . The more, the better.

Marketing 36

Marketing Collaboration Engagement Resources 36

Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

Creativity 45

Creativity Technical Review Competition Software Review 45

The BMI Lab Blog

FEBRUARY 15, 2018

When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance.

Groups 49

Groups Innovation Resources Ideation 49

The Inovo Group

APRIL 17, 2017

In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. Only 1 in 10 companies are considered mature digital businesses.

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Boxes and Arrows

NOVEMBER 24, 2015

Finally, small businesses are accustomed to companies trying to sell them new offerings or get them to sign up for product pilots, and many have been scammed in signing up for “free” pilots or services that end up turning into a perpetual sales pitch. Does it matter if your study participants are from B2B vs. B2C companies?

Tips 65

Tips Study Underperforming Technical Team Report 65

Integrative Innovation

JANUARY 27, 2016

From my point of view, all of the issues pinned down at that time have gained significant importance, are being intensively debated and can still be considered cutting-edge for companies to stay ahead in managing innovation. This requires companies to proactively or reactively innovate their business models in order to remain competitive.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40