Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.
HYPE Innovation
APRIL 22, 2024
of businesses report increased operational costs due to supply chain disruptions , supply chain innovation has become critical for companies seeking to remain competitive and sustainable. In today's rapidly evolving business environment, where 84.6%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Idea to Value
JULY 20, 2021
And unfortunately, hardly any of these companies even know what disruption really is. However, disruption is not a strategy you can plan for yourself. Disruption is a force which shapes markets. It was the existing large companies which did not innovate fast enough that were disrupted. Disruption is sexy.
Harvard Business Review
JUNE 5, 2023
A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.
Advertisement
Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
Destination Innovation
OCTOBER 10, 2023
Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?
Jeffrey Phillips
FEBRUARY 29, 2024
I was reviewing the website of a strategy consulting firm recently, and their focus on strategy and team alignment felt like the same old, same old. I also want to shift from the idea of "change management", which I think is an oxymoron, to change acceleration, which is where I think companies need to be. Like change?
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
Advertisement
Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Whether you build or market products, tracking the right metrics is crucial to innovation.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate.
Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy
With 20% of Americans owning cryptocurrencies, speaking "fluent crypto" in the financial sector ensures you are prepared to discuss growth and risk management strategies when the topic arises.
Advertisement
Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
Expert insights. Personalized for you.
139 
Let's personalize your content