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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups. On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. Digital Transformation.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. does the business want to grow?),

Tips 65
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The 10 Reasons People Buy New Products

New Markets Advisors

Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at at least in a B2C context. In a project I did with a major retailer, we found that consumers highly valued a company’s ability to curate a selection of the best products.