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Journal Article: Big Data in Innovation Management

ITONICS

Summary: Today, innovation management is an important instrument for companies to remain competitive and successful in rapidly changing markets. Large amounts of data are available for this purpose, from which the relevant information must first be filtered out.

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Journal Article: Big Data in Innovation Management

ITONICS

Summary: Today, innovation management is an important instrument for companies to remain competitive and successful in rapidly changing markets. Large amounts of data are available for this purpose, from which the relevant information must first be filtered out.

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Traditional Marketing Tactics Needed for Digital Success

InnovationManagement

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

In part 1 of this post , Ralph revisited key innovation issues that were already addressed by us three years ago. It doesn’t always translate to managers, however. Co-Innovation and startup engagement. Which impact does all this have on innovation considerations? Who wants to be an exploiter? They have to.

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Sorting through our Innovation Management Tools

Paul Hobcraft

There are management tools that have become ‘enshrined’ in organizations and many of the executives become settled on the ones they have bothered to learn or seemingly do the job. The problem we are having, many of the traditional tools, many still taught in most management schools are lagging the changing market we are operating in.

Tools 100
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Barriers to innovation, the cause and effect.

Paul Hobcraft

In today’s world, nothing seemingly ‘stands still’, and organizations, business models and market approaches are in constant flux. Organizations are often too early or too late to market. The mechanism to manage time and pace in a highly dynamic, response way is often missing. Rapidly altered environments.

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Recognizing the Building Blocks of Innovation

Paul Hobcraft

Lean Startup: This approach was about creating a minimum viable product (MVP) and testing it in the market to get customer feedback. The idea is to iterate quickly, make improvements based on feedback, and continue to test until you have a product that meets the market’s needs.