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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

As AI and sophisticated systems become the norm, it’s essential for organizations to retain their creative spirit, agility, and grit. However, they lack the empathy, curiosity, and creativity that humans possess. Have employees regularly brainstorm ideas outside their domain. Set up internal incubators for passion projects.

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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage. This phase is all about brainstorming potential solutions. Techniques like mind mapping or even role-playing can act as catalysts for creative thought.

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Transforming Your Business with Bottom-Up Management: The Design Thinking Way

Tullio Siragusa

At the heart of this shift is Design Thinking, a method that empowers organizations to address complex problems with creative and human-centric solutions. Bottom-up management, infused with Design Thinking principles, is not just a trend but a robust framework for unlocking creativity and driving business success.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. Be creative and think about what would be most relevant and valuable for your target audience. Consider the different criteria that you could use to score leads, and what values you could assign to each.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. To me, the internet was like a creative canvas. An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny?

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Ideate Time to get those creative juices flowing. Brainstorm ways to bridge the gap between the current and the aspirational personality. Define Now, consolidate your findings. What personality does your business currently exude? Does it align with your core vision? If not, what would you like it to be?

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

This is the time to be creative and think outside the box. The next step would be to brainstorm and ideate potential solutions that address those needs and align with the company’s goals. This can be done through brainstorming sessions, sketching, and prototyping, and testing and iterating on different solutions.