Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. By following these steps, you can create a successful sales environment that will help your start-up grow, but you can go deeper and truly differentiate yourself by applying Design Thinking to key steps to help your startup thrive.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

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Tullio Siragusa

OCTOBER 9, 2023

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, human ingenuity and thinking-outside-the-box remain indispensable. Use design thinking approaches to empathize with customers and question assumptions. Empathy and intuition remain indispensable.

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Tullio Siragusa

SEPTEMBER 25, 2023

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. By integrating Design Thinking, businesses can ensure that their personality isn’t just authentic but also resonates powerfully with their audience. It’s these submerged elements that truly define a brand.

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Tullio Siragusa

NOVEMBER 14, 2022

The root of Design Thinking is empathy. Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Design Thinking can help to drive sales because it is centered on leveraging empathy. Drive More Sales with Design Thinking.

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Tullio Siragusa

JANUARY 2, 2023

In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new market, including conducting market research, designing a sales plan, building the right sales team, and establishing key partnerships. Encourage brainstorming and out-of-the-box thinking.

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Tullio Siragusa

MARCH 25, 2024

Encourage Product Longevity and Reusability: Design products for durability, repairability, and recyclability. Involve employees in brainstorming sessions to find circular solutions, making them active participants in the transition.

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Tullio Siragusa

OCTOBER 30, 2023

Observe First, Act Second  —  Tip: Before jumping in, take a moment to assess the situation.  —  Example: Listening to a brainstorming session before offering solutions can provide more comprehensive insights.

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Inceodia

FEBRUARY 6, 2019

I started my career as a software engineer in the ’90’s when waterfall was our go-to project method. It works well for software, for creating solutions to well defined problems. But what about those, wicked complex problems that need a more design thinking approach? Brainstorm solutions.

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Open Innovation EU

OCTOBER 11, 2017

Collaborative engineering: a term mainly used in conventional manufacturing and production industry, with a focus on collaboration between two or more partners in the full process of design, engineering and manufacturing with multidisciplinary teams and supply chain integration. Route 10: Co-design. Route 6: Co-learning.

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Tullio Siragusa

NOVEMBER 27, 2023

Solutions: Structured Feedback Mechanisms: Implementing structured mechanisms for feedback and ideas, such as regular brainstorming sessions or digital suggestion boxes, can help manage employee input effectively. This ensures that all voices are heard but within a framework that is manageable and constructive.

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