Remove Change Remove Comparison Remove Marketing Remove Presentation
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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. Regulatory changes in China around Class I and Class II medical devices required brands to re-examine where their products were placed from a regulatory standpoint.

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Overton Window: How extreme ideas become mainstream

Idea to Value

For example, with climate change there are people on one extreme that say we all immediately need to become vegan, and on the other extreme that this is all a hoax made up by a worldwide government conspiracy. In comparison, the normal low-price service that people were currently getting, toilet included, looked much better.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 261
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Increasing innovation focus on the end-user segments within the energy transition story

Paul Hobcraft

As crucial renewable energy solutions (wind, solar) are falling in price comparison, we are beginning to see clean energy solutions for industry, for the environment, and society, as a whole. The changes are transforming energy management. The level of investments in the existing energy system needs staging for significant change.

Roadmap 215
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Innovative Strategies for Effective R&D Budgeting

Innov8rs

Now, imagine that something special is a groundbreaking innovation that could change the world. In other words, weighing the anticipation of future gains carefully against present investments. Peer benchmarking also requires available, accurate data and for comparisons to be made with similar companies only.

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The cost of innovation

Jeffrey Phillips

The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices. We don't have to look far in the corporate scrap heap to find firms that were leaders (Nokia, Kodak) but became obsolete due to a failure to notice changes in the market.

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Navigating the Shift from Project to Product: A Map for Success 

Planview

In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.

Project 69