Change Course Marketing Radical Innovation 
Paul Hobcraft
MARCH 27, 2018
We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design. Often this era of change is not as well-recognized or being faced up to, as you would expect. To achieve this innovation has gone digital, pure and simple.
Paul Hobcraft
MAY 6, 2022
We are already in or heading for a trough of innovation disillusionment. We are witnessing even more incremental creep; we have lost the effect of serendipity, the “wow” factor, the moment something happened that changed our world. Innovation gets exciting when you stumble across something, totally unexpected. So we stay bored.
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Jeffrey Phillips
SEPTEMBER 11, 2017
This means innovation will be focused on items and attributes around the periphery - messaging, packaging, claims, rather than interesting or radical innovation of the product or solution. Another approach is to use innovation to ferret out efficiency gaps.
Paul Hobcraft
OCTOBER 1, 2018
Those not involved directly within the innovation project constantly remain skeptical or require more proof. The status quo of the existing places an increasing drag on the forces of change. So where does innovation sit within your organization? Will something change? Two reports recently came out.
Paul Hobcraft
MAY 18, 2016
Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different in their treatment. Equally we have learnt innovation evolves due to this learning process and how ‘it’ interacts with customer needs. As a result, promising ideas are often smothered.
Paul Hobcraft
MAY 18, 2016
It can still come under the broad risk umbrella but judging innovation risk is utterly different from organizational strategic risk. Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different. Moreover, the tools commonly used to support the process exacerbate the problem.
Tim Kastelle
APRIL 30, 2016
Evaluating breakthrough innovation cultures and organization s, BCG concludes in their annual 2014 study: By definition, breakthrough innovation is the introduction of new ideas that drive a different way of doing things. This requires risk taking, of course, since no one can foresee the outcome or results of such initiatives.
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