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Two strategic approaches to innovation: incremental vs radical

The BMI Lab Blog

Incremental innovation This is a common approach in many established companies, which focus on creating new products and services, with several goals: To grow sales and profits for existing products and services. This approach is very popular because it reduces the risk that radical innovation usually takes.

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So Where Is Innovation Heading?

Paul Hobcraft

To achieve this innovation has gone digital, pure and simple. There are significant shifts underway towards digital innovation in R&D and new-product development. Of course, this shift requires really big changes in strategy, operations, the organization and in each individuals orientation.

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The trough of innovation disillusionment

Paul Hobcraft

We are already in or heading for a trough of innovation disillusionment. Over time our organizations are finding increasing reasons to put off the more radical innovation that is needed. So we stay bored. Much has become totally underwhelming. Our business organizations are loving the ‘playing it safe’ routine.

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3 innovation types: evolution, preventative and creative

Jeffrey Phillips

This means innovation will be focused on items and attributes around the periphery - messaging, packaging, claims, rather than interesting or radical innovation of the product or solution. Another approach is to use innovation to ferret out efficiency gaps.

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What do we expect from Innovation? Mostly disappointment

Paul Hobcraft

I mean anyway “we really don’t believe in innovation, it all is full of risk, uncertainty and those unknowns and that is the last place to go when you are fighting in a different set of market conditions, isn’t it?”. So where does innovation sit within your organization? Two reports recently came out.

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Balancing Large and Small Firm Capabilities

Integrative Innovation

The corresponding integration of incremental and radical innovation can basically be achieved in different ways: Building ambidextrous and lean startup capabilities. Established organizations with larger size usually target at extending their core business by incementally innovating their existing business model.

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Treating Innovation Risk Differently, Dealing with Uncertainty

Paul Hobcraft

Innovation is a learning process not to be confused with a safety procedure, both can be effectively managed and different in their treatment. Equally we have learnt innovation evolves due to this learning process and how ‘it’ interacts with customer needs. As a result, promising ideas are often smothered.