Leapfrogging
APRIL 3, 2024
The Imperative of Culture Change Understanding the Stakes: Innovation and Business Growth Culture change within an organization is not just about altering the workplace environment; it is a strategic imperative. A culture that supports innovation can lead to increased market share, customer loyalty, and revenue growth.
Jeffrey Phillips
MARCH 12, 2024
In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture.
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Paul Hobcraft
NOVEMBER 1, 2023
Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.
IdeaScale
JULY 9, 2019
At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Christensen Institute
AUGUST 1, 2023
Mercosur, the South American Common Market founded by Argentina, Brazil, Paraguay, and Uruguay, was supposed to reduce barriers to trade, create a customs union with common policies, and foster economic integration among its members. How might Mercosur live up to its hype? This is what will change people’s lives for the better.
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that. Data is the fuel that powers your ABM engine.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? How to effectively implement PLG strategies into your business. How to adjust your product-led strategy during uncertain times. The important aspects of a great product-led strategy.
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How much value could you add? This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. Brought to you by Logi Analytics.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. However, not all intent data is created equal.
Speaker: Cory Skinner, Founder and CEO of FactR
From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them?
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