Paul Hobcraft

SEPTEMBER 25, 2023

From incremental to radical : Innovation used to be seen as an incremental process where organizations improved their existing products, services, or processes by making small changes. These changes have also influenced the way we structure, visualize, and use tools for innovation. References 1. oecd.org 2. oecd-opsi.org 3.

Artificial Inteligence 173

Artificial Inteligence Change Generative AI Innovation 173

Christensen Institute

OCTOBER 5, 2023

In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Nations are built from markets.

Tips 111

Tips Marketing Disruption Competition 111

Leapfrogging

APRIL 3, 2024

The Imperative of Culture Change Understanding the Stakes: Innovation and Business Growth Culture change within an organization is not just about altering the workplace environment; it is a strategic imperative. A culture that supports innovation can lead to increased market share, customer loyalty, and revenue growth.

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Culture Change How To Agile 130

Entrepreneur - Innovation

DECEMBER 15, 2020

Business is ever-changing, and so are the marketing strategies that drive business growth and success.

Marketing 120

Marketing Change Strategy Strategy 120

Leapfrogging

APRIL 3, 2024

As you lead culture change for greater innovation & business growth , you will notice a surge in novel ideas and solutions that can propel your company forward. A culture primed for agility and resilience is better equipped to respond to market shifts and challenges, positioning your organization for sustained success.

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Culture Change Management Agile 100

Brunner

APRIL 23, 2024

We keep our finger on the pulse of trends and shifting conditions, particularly since the start of the COVID-19 pandemic, to help our clients anticipate and adapt to market changes. This content will ultimately help educate HIRI members and give us the opportunity to inform their marketing opportunities, backed by data.”

Industry 52

Industry Marketing Trends Data 52

Digital Tonto

AUGUST 21, 2022

When a transformational initiative fails, it's often said that it was because people don’t like change. Everywhere I go in the world, no matter what type of group I’m speaking to, people are enthusiastic about some kind of change. It’s other people’s ideas for change that they aren’t so crazy about. That’s not really true.

Change 196

Change Learning Study Strategy 196

Paul Hobcraft

JULY 19, 2022

Applying the three horizon framework to innovation and change. To explain the impacts of innovation and the change it creates, we’ll use an accepted framework ( the Three Horizons ) to consider the impact innovation has on change capabilities and business models. There’s little change required for external constituents.

Change 173

Change Technical Review Disruption Innovation 173

Brunner

MARCH 24, 2023

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

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Marketing Groups Report Conference 95

Leapfrogging

APRIL 3, 2024

A culture that embraces change and is open to new ideas will naturally drive innovation, leading to greater business growth and the development of competitive advantages. A culture that is flexible and adaptive to change will enable your organization to navigate challenges and capitalize on opportunities more effectively.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Culture Change 100

Paul Hobcraft

JULY 30, 2020

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235

Marketing Underperforming Technical Team Leadership Resources 235

Business and Tech

DECEMBER 8, 2021

If you’re an aspiring property manager, know that the rental market has continued to evolve in major ways since the COVID-19 pandemic began. . During the pandemic, technology also changed the game. Changes in income. Nonetheless, some things in real estate haven’t changed over the past couple of years. Virtual technology.

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Technical Review Change Management Video 246

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

Report 246

Report Marketing Software Idea Management 246

Business and Tech

DECEMBER 8, 2021

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. With the changes brought about by the pandemic, the effectiveness of a property’s website moved front and center. Dylan Lenz Founder and CEO, Naborly.

Marketing 264

Marketing Trends Report Industry 264

Digital Tonto

MAY 1, 2022

Probably the greatest misconception about change is that it fails because people don’t understand it. The truth is that change usually fails because it is actively sabotaged. The status quo has. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Change 224

Change Marketing Leadership 224

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 93

Marketing Technology Strategy Strategy 93

InnovationManagement

DECEMBER 17, 2019

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences.

Marketing 67

Marketing Change Innovation Study 67

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Christensen Institute

JUNE 13, 2023

At the Christensen Institute, we espouse the virtues of market-creating innovations. Market-creating innovations transform complex and expensive products into simple and more affordable products, making them accessible to a wider segment of the population–nonconsumers. Javier Lozano’s market-creating innovation targeted these people.

Marketing 122

Marketing Innovation Entrepreneurship Examples 122

Christensen Institute

JUNE 15, 2023

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 118

Marketing Innovation Groups Strategy 118

Paul Hobcraft

NOVEMBER 16, 2020

The issue we must tackle today, is how we go about adapting to the changing world? One that will be able to take all the advantages of the changes all businesses are undergoing, how societies will be adjusting and responding. We are in a period of (great) change.

Change 217

Change Collaboration Industry Artificial Inteligence 217

Paul Hobcraft

FEBRUARY 20, 2022

The critical interplay among innovation, business models and change. One such collaboration was around the interplay of innovation with business models and change. From our perspective, innovation almost always impacts three constituents: the customers, the competitors or market, and finally the innovator itself.

Change 130

Change Technical Review Disruption Innovation 130

Paul Hobcraft

DECEMBER 30, 2022

We are losing the race to stop our planet’s warming as our innovative human endeavours are not at the level they should be, or we lack the “will” to make the changes we so desperately need to undergo to protect our planet. The sheer scope of the energy transition often pulls me in so many different directions.

Change 147

Change Policies Innovation System 147

Daniel Burrus

NOVEMBER 1, 2023

They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins.

Marketing 98

Marketing Competition Industry Company 98

Digital Tonto

NOVEMBER 20, 2022

We can no longer simply worship market and technological forces and leave our fates up to them as if they were gods. The post We Can’t Define The Change We Want To Pursue Until We Define Who We Want To Be first appeared on Digital Tonto. Related posts: Why Change Fails. 2022: Surviving Change.

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Change Disruption Course Technology 241

Jeffrey Phillips

MAY 24, 2021

The slightly more interesting news is that consumer expectations and demands have changed during the pandemic, and you cannot expect that consumers have all the same wants and needs, or that they place the same emphasis or priority on the needs they had in the past. For others, it changed focus and priority.

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Change Survey Marketing Design Thinking 269

Paul Hobcraft

APRIL 21, 2020

Still, it is how we all undergo the changes needed in a radically different set of economic circumstances. The change in our world is even a little scary, it actually is giving me a little “angst.” ” When you change paradigms , you’re changing how you think about something.

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Change Roadmap Disruption System 310

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

Daniel Burrus

OCTOBER 11, 2023

Smaller start-ups pop up because they have an idea that no one in the market has done before, or a way to improve the industry they enter. Essentially, they create a business “cash cow,” and milk it until the milk runs dry!

Change 96

Change Industry Company Marketing 96

IdeaScale

FEBRUARY 16, 2021

Incremental innovation is small, modular change that takes place slowly over time, and allows for a gradual development of the product and its marketplace. Disruption is a change to the market that is so powerful and different that it requires others in the field … Continued.

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Disruption Change Innovation Marketing 130