Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

NOVEMBER 21, 2022

A Chief Revenue Officer (CRO) is a high-level executive who is responsible for overseeing the revenue-generating activities of a company. The CRO is typically responsible for driving revenue growth and ensuring that the company is maximizing its earning potential. Why Hiring a Fractional CRO Is Smart for Startups. CRO or COO?

Project 62

Project Company Strategy Strategy 62

Tullio Siragusa

MARCH 20, 2023

Ultimately, this can cost clients more to fix things and get the project back on track, quickly causing the elusive deep discount to evaporate. These companies can provide a stronger contractual relationship and more protection for the client in case of issues.

Software Developers 62

Software Developers Software Development Software Review Technical Review 62

Tullio Siragusa

MARCH 13, 2023

Sales and marketing teams have a unique responsibility as they are often the front line of a company, representing not only the products and services but also the company’s values and culture. Leaders can encourage their teams to volunteer their time and resources to support local charities and community projects.

Marketing 115

Marketing Culture Training Team Building 115

Tullio Siragusa

APRIL 15, 2024

Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Tullio Siragusa

JULY 3, 2023

Example: If a client is worried about the cost-effectiveness of a solution, instead of immediately pushing your product, you might say, “I understand your concerns about the cost, and it’s crucial to ensure that this investment brings value to your company. They were struggling with project management, causing delays and cost overruns.

Software Review 62

Software Review Software Technical Review Examples 62

Tullio Siragusa

APRIL 10, 2023

Companies should also embrace a culture of lifelong learning and encourage employees to develop skills in areas such as data analysis, programming, and digital literacy. Collaboration platforms like Slack or Asana allow for real-time communication and project management.

Generative AI 62

Generative AI Artificial Inteligence Guidelines Design 62

Tullio Siragusa

NOVEMBER 20, 2023

Real-World Successes Examining case studies of companies that have successfully adopted these principles can provide valuable insights. Various studies and examples from leading companies provide insights into the tangible benefits of these practices. One standout example of this is Microsoft and its Microsoft Garage program.

Leadership 48

Leadership Culture Policies Study 48

Tullio Siragusa

MAY 8, 2023

This can make it more feasible for smaller companies and academic institutions to pursue drug discovery projects. Cost savings: By streamlining the drug discovery process and reducing the number of false positives, AI can help to cut down on the overall costs associated with drug development.

Artificial Inteligence 62

Artificial Inteligence Data Collaboration Crowdsourcing 62

Inceodia

FEBRUARY 6, 2019

I started my career as a software engineer in the ’90’s when waterfall was our go-to project method. We established an end goal for a project, typically 18+ months in the future, and set milestones along the way that served as the “falls” for tested code. Iterative Learning Through Human Centered Innovation.

Learning 40

Learning eBook Agile Software Engineering 40

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Open Innovation EU

OCTOBER 11, 2017

A spin-off is a form of Open Innovation in the sense that a company can ‘spin-off’ a newly developed technology to the public market for further exploitation by the involved engineers or startup team. The knowledge than flows back into the company making the influx of knowledge applicable to business processes.

Open Innovation 85

Open Innovation Crowdsourcing Innovation Collaboration 85

Tullio Siragusa

NOVEMBER 27, 2023

Here are some great examples Google’s ‘20% Time’ Policy Initiative: Google’s ‘20% time’ is a well-known policy where employees are encouraged to spend 20% of their time working on projects they are passionate about, even if these projects don’t fall within their regular responsibilities.

System 62

System Case Study Policies Culture 62

Tullio Siragusa

DECEMBER 4, 2023

The Objective may be to enhance organizational cohesion and innovation, with Key Results tracking a quantitative increase in cross-departmental projects and improvements in employee satisfaction scores regarding collaboration. The organization can then set an OKR to dismantle these barriers.

Analysis 48

Analysis Leadership Culture Collaboration 48