Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Companies began to realize the importance of keeping the customer at the center of their universe.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company.

Design Thinking 108

Design Thinking Culture Design Underperforming Technical Team 108

Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Benefits This approach leads to increased engagement and motivation.

Design Thinking 62

Design Thinking Design Management Agile 62

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Tullio Siragusa

JANUARY 23, 2023

Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners Venture capital (VC) firms have long been a key source of funding for startup companies, providing the necessary capital to help these businesses grow and succeed.

Software Review 116

Software Review Company Underperforming Technical Team Design Thinking 116

Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Additionally, startups may struggle to establish credibility and trust with potential customers, who may be more likely to do business with established companies. One of the biggest challenges for startups when it comes to sales is finding and acquiring customers.

Design Thinking 62

Design Thinking Design Brainstorming Culture 62

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. Conversely, business teams prioritize market-driven factors, such as customer experience and revenue growth.

Design Thinking 62

Design Thinking Design Fractional CTO Ideation 62

Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? Design Thinking assists organizations in creating value for people. What Is User Adoption?

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. Many companies have leap frogged ahead during down cycles because they planned not only how to survive, but more importantly on how to thrive.

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

OCTOBER 9, 2023

The Importance of Staying Scrappy in an AI-Driven Era In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. As AI assumes a bigger role, companies must be careful not to lose sight of the human element in their operations.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Product Marketing Versus Traditional Marketing.

Data 118

Data Technical Review Marketing Design Thinking 118

Planview

MARCH 29, 2024

Without contextual insights, engineering leaders cannot accurately weigh the risks and benefits of their decisions. Software Engineering Intelligence contextualizes problems to enable smarter decisions Engineering leaders need a unified view of team performance, dependencies, and business impact to make effective decisions.

Software Engineering 64

Software Engineering Software Underperforming Technical Team Data 64

Tullio Siragusa

JULY 25, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Let’s look at the value of all three. Creativity. It’s that simple.

Data 118

Data Creativity Technical Review Innovation 118

Tullio Siragusa

DECEMBER 11, 2023

The modern consumer is more informed and environmentally conscious than ever, driving companies to rethink their strategies and operations. Innovative companies are realizing that sustainable practices can lead to significant cost savings, open new markets, and enhance brand reputation.

Trends 48

Trends Innovation Case Study Resources 48

Moves the Needle

MARCH 1, 2023

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. ” The program manager was part of the Engineering department. The primary function was to serve as the bridge between Engineering and Marketing. Marketing, I fear, has not yet realized this.)

Management 52

Management Agile Software Design 52

Tullio Siragusa

APRIL 15, 2024

Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes. Externally, AI can scan industry reports, market trends, and competitor strategies to identify forces affecting organizational goals.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Qmarkets

DECEMBER 4, 2019

All this changed however, with the popularisation of the internet, and since then there have been hundreds of different companies which have sought to profit by facilitating communication using this network. One of the first companies to offer their own chat service was Yahoo, who launched Yahoo Pager in 1998. Picture Perfect?

Ideation 40

Ideation Company Learning How To 40

Tullio Siragusa

DECEMBER 5, 2022

This can be especially useful for creating marketing materials, such as video and social media content, that can be used to attract new clients. Marketing materials, such as brochures and case studies. Sales enablement is a key strategy that can help companies improve the performance of their sales teams and drive revenue growth.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

Software Review Exercises Culture Agile 118

Tullio Siragusa

MAY 8, 2023

Overall, the entire process from initial discovery to market approval can take over a decade and cost billions of dollars, with a high failure rate. This can help researchers optimize trial design, reduce the number of required participants, and ultimately speed up the development of new drugs.

Artificial Inteligence 62

Artificial Inteligence Data Collaboration Crowdsourcing 62

Your Ideas are Terrible

OCTOBER 16, 2016

Ok, your company has an idea for a new product or service. You’d love to steal talent from marketing, engineering, and sales … but your colleagues would leave garbage on your desk. You want top designers, developers, content marketers, and product managers with 3-5 years of experience. Is it a real problem?

LEAN 96

LEAN Software Engineering Innovation Design 96

Tullio Siragusa

MAY 15, 2023

Setting the North Star: Crafting Tech Success through Transparency and OKRs In any company, it’s essential to have a guiding light, a North Star, that illuminates the path towards the goal. These metrics, when controlled and optimized, can propel a company towards the zenith of success.

Technical Review 62

Technical Review Agile Software Review Video 62

Tullio Siragusa

SEPTEMBER 11, 2023

Companies that demonstrate social responsibility and ethical leadership often enjoy better brand reputation and customer loyalty.“ Empathy in leadership sets the tone for the entire company’s approach to customer interactions, social responsibility, and ethical considerations.

Leadership 117

Leadership Underperforming Technical Team Engagement Software Review 117

Tullio Siragusa

NOVEMBER 21, 2022

A Chief Revenue Officer (CRO) is a high-level executive who is responsible for overseeing the revenue-generating activities of a company. Overseeing the sales and marketing departments. The CRO is typically responsible for driving revenue growth and ensuring that the company is maximizing its earning potential. CRO or COO?

Project 62

Project Company Strategy Strategy 62

Tullio Siragusa

JANUARY 16, 2023

Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. With AI, sales teams can analyze data such as customer behavior, market trends, and past sales data to make more accurate sales forecasts.

Artificial Inteligence 62

Artificial Inteligence Management Software Review Data 62

hackerearth

JULY 19, 2017

a business teams up with an online community that has software engineers, customers, etc. Crowd labor markets (e.g., Hackathons to solve sustainability issues or initiate social change bring together programmers, thought leaders, activists, designers, entrepreneurs, and thinkers. hackathons). Crowd complementors (e.g.,

Crowdsourcing 52

Crowdsourcing Change Software Engineering Ideation 52

Inceodia

JANUARY 27, 2019

Asking the guy sitting next to me what he needed worked as long as I was developing products for other software engineers or just-out-of-college-20-somethings-living-in-the-US-pacific-northwest. There is plenty of evidence that companies that innovate are those that are thriving today. Innovate or die.

Underperforming Technical Team 40

Underperforming Technical Team eBook Innovation Software Engineering 40

Tullio Siragusa

NOVEMBER 7, 2022

By listening to others, a CEO who is humble is also more to create a culture of continuous learning and improvement within the organization, which can be essential for adapting to changing market conditions and staying competitive. It’s a basic human need and desire to belong.

Culture 98

Culture Collaboration Leadership Learning 98

Tullio Siragusa

NOVEMBER 20, 2023

Real-World Successes Examining case studies of companies that have successfully adopted these principles can provide valuable insights. Various studies and examples from leading companies provide insights into the tangible benefits of these practices. One standout example of this is Microsoft and its Microsoft Garage program.

Leadership 48

Leadership Culture Policies Study 48

Qmarkets

JULY 8, 2017

Is innovation a superfluous fad that just won’t go away, or is it an imperative doctrine which all companies should aspire to instill? All this changed however, with the popularisation of the internet, and since then there have been hundreds of different companies which have sought to profit by facilitating communication using this network.

Technical Review 40

Technical Review Software Review Software Engineering Innovation 40

Tullio Siragusa

JULY 17, 2023

Furthermore, As retail becomes increasingly digitized, the need for people skilled in digital marketing, AI, and data analytics is growing. Retail companies are also increasingly employing chatbots, creating new roles in the process, such as chatbot trainers who help these AI-powered tools provide better customer service.

Artificial Inteligence 62

Artificial Inteligence Analysis Data System 62

Qmarkets

APRIL 24, 2017

Is innovation a superfluous fad that just won’t go away, or is it an imperative doctrine which all companies should aspire to instill? All this changed however, with the popularisation of the internet, and since then there have been hundreds of different companies which have sought to profit by facilitating communication using this network.

Technical Review 40

Technical Review Software Review Software Engineering Innovation 40

Tullio Siragusa

FEBRUARY 13, 2023

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Innovation 360 Group

SEPTEMBER 17, 2019

Attracting the most skilled talent has already become a strategic focus for future-forward companies. These skills will be necessary for manufacturing companies to latch on to new models, processes and products in a rapidly changing world, but they don’t always fit simply into old frames like “jobs.”.

Leadership 40

Leadership Artificial Inteligence Technology Culture 40

Inceodia

JANUARY 30, 2019

For most companies, customer knowledge is hard to come by and if it exists at all, it is siloed in the customer facing parts of your organization, the sales and customer service organizations. I was deep in the heart of R&D, a lowly software engineer developing a 3D graphics product. If you don’t, you are not alone.

eBook 45

eBook Software Engineering Innovation Data 45