Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

CorporateIntel

JANUARY 17, 2023

Over the past weeks, several major companies have announced various return-to-office policies. I suppose in an employment market where talent has unlimited options, the benefit of working remotely might be a trading card that management can offer to attract team members. Many colleagues at other companies weren’t as lucky.

Software Review 115

Software Review Software Engineering Software Company 115

Planview

MARCH 29, 2024

Without contextual insights, engineering leaders cannot accurately weigh the risks and benefits of their decisions. Software Engineering Intelligence contextualizes problems to enable smarter decisions Engineering leaders need a unified view of team performance, dependencies, and business impact to make effective decisions.

Software Engineering 64

Software Engineering Software Underperforming Technical Team Data 64

Steve Blank

JULY 11, 2017

I was visiting with an ex-student who’s now the CFO of a large public tech company. The company is still one of the hottest places to work in tech. They make hardware with a large part of their innovation in embedded software and services. The CFO asked me to stay as one of the engineering directors came in for a meeting.

Company 66

Company Policies Software Engineering Groups 66

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Launch a limited edition to sense the market pulse. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

Data 118

Data Technical Review Marketing Design Thinking 118

Wazoku

JANUARY 29, 2020

has made two new senior hires, as the company readies itself for further growth in 2020. Kathryn Layland joins as Chief Revenue Officer (CRO) based in Wazoku’s London HQ, while Alex Butucea arrives as Wazoku’s new Director of Software Engineering, in the company’s Bristol office. .

Idea Management 52

Idea Management Software Engineering Management Software 52

Tullio Siragusa

JULY 24, 2023

Traditionally, some companies have adopted a command-and-control culture, with a hierarchical structure that emphasizes strict obedience and a top-down approach to decision-making. This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company.

Design Thinking 108

Design Thinking Culture Design Underperforming Technical Team 108

Tullio Siragusa

APRIL 15, 2024

Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes. Externally, AI can scan industry reports, market trends, and competitor strategies to identify forces affecting organizational goals.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Tullio Siragusa

OCTOBER 9, 2023

The Importance of Staying Scrappy in an AI-Driven Era In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. As AI assumes a bigger role, companies must be careful not to lose sight of the human element in their operations.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

Tullio Siragusa

JUNE 5, 2023

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

JULY 25, 2022

Tech Backstage interviewed Alex Garcia Gonzalez to learn more about his journey from adopting a dog, to building one of the biggest B2B pet care companies in Mexico. Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. Let’s look at the value of all three. Creativity.

Data 118

Data Creativity Technical Review Innovation 118

The Human Factor

JULY 27, 2022

This raises the difficulty of finding the top software engineers for a business given that many are bootstrapped and some are sponsored. All companies are now fundamentally tech companies, and employing software engineers is now a crucial task that greatly affects a startup’s long-term performance.

Software Review 36

Software Review Software Developers Software Development Guidelines 36

Qmarkets

DECEMBER 4, 2019

All this changed however, with the popularisation of the internet, and since then there have been hundreds of different companies which have sought to profit by facilitating communication using this network. One of the first companies to offer their own chat service was Yahoo, who launched Yahoo Pager in 1998. Picture Perfect?

Ideation 40

Ideation Company Learning How To 40

Planview

OCTOBER 16, 2023

Feedback has been integrated from a wide spectrum of positions, such as software engineers, product owners, value stream architects, DevOps engineers, release or environment managers, and even the strategic vantage point of the C-Suite. The perspective isn’t limited to just a few roles in an organization’s hierarchy.

Report 64

Report Technical Review Management Software Review 64

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

Software Review Exercises Culture Agile 118

Tullio Siragusa

NOVEMBER 6, 2023

The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market. It processes and analyzes data in extraordinary volumes, discerning intricate patterns in behavior and sentiment.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Daniel Burrus

JULY 14, 2021

related, haven’t merely changed their markets or industries, they’ve thoroughly disrupted them and completely shattered the status quo. Manufacturing companies are not usually the first to implement A.I. When a computer can program, what will the software engineer do? can be applied to your organization.

Artificial Inteligence 135

Artificial Inteligence Internet of things Disruption Trends 135

Tullio Siragusa

NOVEMBER 28, 2022

Additionally, startups may struggle to establish credibility and trust with potential customers, who may be more likely to do business with established companies. First and foremost, they should focus on understanding their target market and identifying the specific needs and pain points of their customers.

Design Thinking 62

Design Thinking Design Brainstorming Culture 62

Tullio Siragusa

DECEMBER 11, 2023

The modern consumer is more informed and environmentally conscious than ever, driving companies to rethink their strategies and operations. Innovative companies are realizing that sustainable practices can lead to significant cost savings, open new markets, and enhance brand reputation.

Trends 48

Trends Innovation Case Study Resources 48

Tullio Siragusa

MAY 15, 2023

Setting the North Star: Crafting Tech Success through Transparency and OKRs In any company, it’s essential to have a guiding light, a North Star, that illuminates the path towards the goal. These metrics, when controlled and optimized, can propel a company towards the zenith of success.

Technical Review 62

Technical Review Agile Software Review Video 62

Moves the Needle

MARCH 1, 2023

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. ” The program manager was part of the Engineering department. The primary function was to serve as the bridge between Engineering and Marketing. Marketing, I fear, has not yet realized this.)

Management 52

Management Agile Software Design 52

Tullio Siragusa

DECEMBER 18, 2023

By embracing this rich diversity of thought, companies can expect a surge in creativity and effectiveness, essential components in solving complex business challenges. Benefits This makes the company more responsive and agile, allowing for swift adaptation to new opportunities or challenges, a core tenet of the Design Thinking process.

Design Thinking 62

Design Thinking Design Management Agile 62

Tullio Siragusa

OCTOBER 16, 2023

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. TechCorp’s realization is just one instance; many companies unearth deeper issues like mistrust or misalignment of goals during this phase.

Design Thinking 118

Design Thinking Design Ideation Collaboration 118

Tullio Siragusa

NOVEMBER 21, 2022

A Chief Revenue Officer (CRO) is a high-level executive who is responsible for overseeing the revenue-generating activities of a company. Overseeing the sales and marketing departments. The CRO is typically responsible for driving revenue growth and ensuring that the company is maximizing its earning potential. CRO or COO?

Project 62

Project Company Strategy Strategy 62

Tullio Siragusa

SEPTEMBER 11, 2023

Companies that demonstrate social responsibility and ethical leadership often enjoy better brand reputation and customer loyalty.“ Empathy in leadership sets the tone for the entire company’s approach to customer interactions, social responsibility, and ethical considerations.

Leadership 117

Leadership Underperforming Technical Team Engagement Software Review 117

Your Ideas are Terrible

OCTOBER 16, 2016

Ok, your company has an idea for a new product or service. You’d love to steal talent from marketing, engineering, and sales … but your colleagues would leave garbage on your desk. You want top designers, developers, content marketers, and product managers with 3-5 years of experience. Is it a real problem?

LEAN 96

LEAN Software Engineering Innovation Design 96

Greatest. Idea. Ever.

JANUARY 2, 2021

The use of a virtual avatar was at one point prohibitively expensive, requiring industrial motion-capture setups, and professional teams of cinematographers and software engineers. You can now theoretically make a virtual avatar like Calliope Mori’s with something as simple as a smartphone app and laptop.

Video 56

Video Software Engineering Software Trends 56

Tullio Siragusa

JULY 10, 2023

Conversely, business teams prioritize market-driven factors, such as customer experience and revenue growth. For instance, a retail company looking to improve its online shopping experience could set up a cross-functional team comprising IT, marketing, and sales personnel.

Design Thinking 62

Design Thinking Design Fractional CTO Ideation 62

Tullio Siragusa

MAY 8, 2023

Overall, the entire process from initial discovery to market approval can take over a decade and cost billions of dollars, with a high failure rate. This can help to bring new cures to market faster, ultimately benefiting patients in need. If successful, the drug proceeds to clinical trials, which can take several years to complete.

Artificial Inteligence 62

Artificial Inteligence Data Collaboration Crowdsourcing 62

Tullio Siragusa

DECEMBER 5, 2022

This can be especially useful for creating marketing materials, such as video and social media content, that can be used to attract new clients. Marketing materials, such as brochures and case studies. Sales enablement is a key strategy that can help companies improve the performance of their sales teams and drive revenue growth.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

NOVEMBER 20, 2023

Real-World Successes Examining case studies of companies that have successfully adopted these principles can provide valuable insights. Various studies and examples from leading companies provide insights into the tangible benefits of these practices. One standout example of this is Microsoft and its Microsoft Garage program.

Leadership 48

Leadership Culture Policies Study 48

Tullio Siragusa

NOVEMBER 7, 2022

By listening to others, a CEO who is humble is also more to create a culture of continuous learning and improvement within the organization, which can be essential for adapting to changing market conditions and staying competitive. It’s a basic human need and desire to belong.

Culture 98

Culture Collaboration Leadership Learning 98

hackerearth

JULY 19, 2017

a business teams up with an online community that has software engineers, customers, etc. Crowd labor markets (e.g., In another example, Indian e-commerce company Flipkart hosted the Gridlock hackathon to address Bangalore’s traffic woes by crowdsourcing innovative ideas. hackathons). Crowd complementors (e.g.,

Crowdsourcing 52

Crowdsourcing Change Software Engineering Ideation 52

Tullio Siragusa

JULY 17, 2023

Furthermore, As retail becomes increasingly digitized, the need for people skilled in digital marketing, AI, and data analytics is growing. Retail companies are also increasingly employing chatbots, creating new roles in the process, such as chatbot trainers who help these AI-powered tools provide better customer service.

Artificial Inteligence 62

Artificial Inteligence Analysis Data System 62

Tullio Siragusa

JANUARY 16, 2023

Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. With AI, sales teams can analyze data such as customer behavior, market trends, and past sales data to make more accurate sales forecasts.

Artificial Inteligence 62

Artificial Inteligence Management Software Review Data 62